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GHOSTBUSTERS DIGITAL /May 6th 2016

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PAID MEDIA OVERVIEW

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OBJECTIVES & PARAMETERS

Business objective: Drive sales of Ghostbusters Scratch tickets

Communications objective: Engage key audiences interested in the movie and in Scratch so that the game becomes another way for them to experience the excitement of the movie.

Market: Statewide

Timing: 6/13 - 7/3

Budget: $118,000

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DIGILANTUsing multiple types of matching technology they create cross-device ID’s to target users on multiple screens. Dayparting to exclude 3AM-7AM.

• Recommended Placements Include:

• 728x90, 300x250, 160x600, 320x50, pre-roll

• Total Impressions: 2,329,132

• Total Cost: $15,000

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FANDANGOLeading moviegoer destination with trailers, original video content, reviews, commentary and celebrity interviews.

• Recommended Placements Include:

• 728x90, 300x600, 970x150, 320x50

• Total Impressions:1,742,196

• Total Cost: $25,000

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GUMGUMLeading in-image advertising platform with the ability to serve messages on and within content that aligns with our audiences’ passion points and campaign goals.

• Recommended Placements Include:

• Cross-platform in-image

• Total Impressions: 1,985,843

• Total Cost: $30,000

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MOBILE FUSEMobilefuse targeting allows us to find the Ghostbusters audience and optimize in real time to our audience and maximize ad spend.

Recommended Placements Include:

mobile rich media, pre-roll video

• Impressions: 2,579,710

• Total Cost: $20,000

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NCMExclusive first party data is provided by the top 3 theater chains (AMC, Regal, Cinemark) to identify individuals as moviegoers, track their activity and serve them ads accordingly.

• Recommended Placements Include:

• 728x90, 300x250, 160x600, 300x600, 320x50, full panel mobile

• Total Impressions:1,342,592

• Total Cost: $20,000

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FLOWCHART

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MEASUREMENTKPIs

Awareness

•CTR

•Site Visits

Engagement

•Video completion rates

•Length of video viewed

•Interaction rate