Exploring the potential of badging: Badges = engagement + data
€¦ · Ghost Attendee. THE ATTENDEE JOURNEY Registration check-in / badging Poll Answered Keynote...
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Transcript of €¦ · Ghost Attendee. THE ATTENDEE JOURNEY Registration check-in / badging Poll Answered Keynote...
Tech Trends for All Events
Big, Small, and Everything in Between:
Meet Your Speaker
Marketing Manager, CrowdCompass MobileCrowdCompass by Cvent
Brooke Gracey
Tweet and follow @brooke_gracey
Fill out the survey for access!
Today we will explore…
Your audience is expecting technology
Your audience wants an experience
Dreamforce 2017
Ghost Attendee
THE ATTENDEE JOURNEY
Registration
check-in /
badging
Poll
Answered
Keynote
Session
Session
Feedback
Exhibit
Floor
Booth
1:1
Appointment
Event
Survey
Product
Demo
Session
Speaker
Question
Submitted
MILLENNIALS AREN’T KIDS ANYMORE
21 years 37 years
Xennials
Technology + Events
Saves Time
• Site Selection
Technology + Events
• Site Selection
• Scheduling and Planning
Saves Time
Technology + Events
• Site Selection
• Scheduling and Planning
• Marketing and Promotion
Saves Time
Technology + Events
• Site Selection
• Scheduling and Planning
• Marketing and Promotion
• Registration
Saves Time
Marketing Budget
Events, Conferences
& Trade Shows
Technology + Events
25%
Saves Money
Saves Time
Name __________________________
Budget _________________________
Product Interest __________________
Event Interest Next Year ___________
Pain Points _____________________
Buying Stage ____________________
What I liked ______________________
What I didn’t like __________________
Favorite Content __________________
When I arrived ____________________
When I left _______________________
Where I spent my time _____________
Technology + Events
Provides
Insights
Saves Money
Saves Time
Budget& Pricing
Good Fit
High Adoption
Technology Solutions for all Meetings & Events sizes…
SMALL MEDIUM LARGE
Small Meetings
make up
70-80% of all meetings
ATTENDANCE ENGAGEMENT
REPEATABLE
CONTENT
>1Day
ENGAGEMENT
Polling
In-App Surveys Digital Handouts
ENGAGEMENT
REPEATABLE
CONTENT
Multi-Hub Meetings
Virtual Events
Immersive Telepresence
ATTENDANCE
ENGAGEMENT
Medium Meetings
BUDGET DIFFERENTIATION
ENGAGEMENT CONTENT
1-3Days
BeaconsLive Q&A Gamification
BUDGET
ENGAGEMENT
Chatbots
Emoji Stickers
Digital Giveaways
DIFFERENTIATION
ENGAGEMENT
Brain Dates Augmented Presentations
Holographs
DIFFERENTIATION
ENGAGEMENT
CONTENT
Large Meetings
3+Day
ENGAGING
FOR ALL
STREAMLINED
CHECK-IN
PROVE
ROI
NEW
& INNOVATIVE
EASY
NAVIGATION
Lead Retrieval VR/AR
ENGAGING
FOR ALL
NEW
& INNOVATIVE
Live Streaming
Snapchat Geofilters
Multisensory Experiences
ENGAGING
FOR ALL
NEW
& INNOVATIVE
VR/AR AINEW
& INNOVATIVE
EASY
NAVIGATION
VR Experiences
ENGAGING
FOR ALL
NEW
& INNOVATIVE
PROVE
ROI
Check In & Badge Printing
Audio Tickets
Facial RecognitionNEW
& INNOVATIVE
STREAMLINED
CHECK-IN
RFID
STREAMLINED
CHECK-IN
PROVE
ROI
Technology Solutions for all Meetings & Events sizes…
SMALL MEDIUM LARGE
Technology Solutions for all Meetings & Events sizes…
Fill out the survey for access!
QuestionsTweet and follow @brooke_gracey
Thank YouTweet and follow @brooke_gracey
www.crowdcompass.com
