8/10/2019 GheorghitaOana CV 2014

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CURRICULUM VITAEGheorghita Oana Adriana

Personal profile

12 years in FMCG, 3 Blue Chip Companies, 8 years of success Marketing, Trade Marketing, CustomerMarketing, Category Management, ales increase and hopper engagement

!igh personal integrity, and a"le to relate to and create trust in all !ighly articulate, confident and persuasi#e team$"uilder, a"le to moti#ate and communicate to achie#e

e%ceptional "usiness performance &ependa"le and relia"le in supporting and ena"ling team effort to produce genuine long$term sustaina"le

de#elopment 'ersistent and fle%i"le approach to the mutually "eneficial achie#ement of "usiness plans and personal goals

of staff, suppliers and customers trict deadline keeping Fle%i"ility in dealing (ith changes Both detail and general o#er#ie( and management of pro)ects, organi*ational skills !igh stress tolerance +nthusiastic, passionate, inno#ati#e, confident, loyal, organi*ational a"ilities, determination +%cellent interpersonal skills $ good communicator, leadership, hard(orking

Professional Experience

Category & Channel Sales Developent Manager ! "estle! #$rina #etCare Jun 2011 Jul 2014

Con%ept & Mareting Manager! Alpha Ro%as Nov 2010 May 2011

Trade Mareting Manager Cons$er Li'estyle! #hilips Apr 2008 Apr 2010

()( Trade Mareting Manager Lighting! #hilips Apr2007 - Apr 2008

Trade Category Manageent E*e%$tive$ Unilever Feb2006 Apr 2007

Sales Operations & Trade Mareting +$nior!Unilever Jun2005 Feb 2006

#ersonal Assistant to (oard! Unilever Sept 2003 Jun 2005

#ersonal Assistant Mareting Manager ,oods! Unilever Aug2002 Sept 2003

Achievements Business set$up for a local start$up, setting strategies and creating ne( "usiness opportunities nno#ati#e #ision for pro)ects managed and deli#ered in time and "udget -eadership and managing skills, good understanding of "oth corporate and entrepreneurial en#ironment. Create ne( and inno#ati#e concepts in store$in$store displays for managed products, "ecoming trend setter

for the category 'ro#ide integrated category solutions for retailers de#eloping and implementing )oint Category Business 'lans. &efine categories and category segmentation from a customer perspecti#e. Tracking category performance in target accounts.

/egotiate and implement Category pro)ects (ith main retailers, focus for our category. Create, implement and monitor the implementation of the pro)ects. &efine and implement category strategy and tactics in terms of assortment, pricing, promotions and shelf

presentation. 'lanning and organi*ing simultaneously 0 franchises opening in terms of marketing mi% and communication mplementing the first CatMan pro)ect as upplier in Carrefour, for 1 "rands and 3 di#isions !ome, 'ersonal

Care and Foods$ 4nile#er

Mo"ile5 67 9372300Bucharest 0, :omania'ri#ate e$mail5"engaoana;gmailoanaT(itter5 ?anaBenga

mailto:bengaoana@gmail.commailto:bengaoana@gmail.commailto:bengaoana@gmail.com

8/10/2019 GheorghitaOana CV 2014

2/5

CURRICULUM VITAEGheorghita Oana Adriana

Working experience in detail

Category & Channel Sales Developent Manager ! "estle! #$rina #etCare Jun 2011 Jul 2014

@ &e#elop Channel trategies and prioriti*e initiati#es per channels.

@ 'ro#ides an integration point for ales and Businesses to ensure stronger operational strategic plan.@ -ink across categories to le#erage the po(er of /estle.@ Com"ine category, competitor, shopper, route to market, customer kno(ledge to de#elop and contri"ute (ith

Channel nsights into Business 'lans.@ &e#elop 'oint of 'urchase Aision, ?")ecti#es and trategy for e%ploiting issues and opportunities "y channel

for /M categories.@ Good kno(ledge of key functions and priorities.@ orking no(ledge of core Business 'rocesses eg C', &ynamic Forecasting.@ orking kno(ledge of Competition -a(.@ Dpply /estlE Management and -eadership 'rinciples, $ Marketing alesB4 Tools Best 'ractices.@ Dd#anced understanding of hopper, Market ntelligence sources, CategoryChannelhopper trends.@ dentify priority channels for the CategoryMarket and (ork (ith Category Managers to recommend tailored

Category Channel plans in line (ith o#erall market strategy.

@ Create channel approach and strategy to the C' process "y identifying the key opportunities and possi"leaction plans for each priority Channel in the market.@ &efine clear promotional guidelines "ased on shopper understanding and current market kno(ledge.@ +nsure all promotional in#estment is properly re#ie(ed and e#aluated and pre and post e#aluate the

promotion outcome.@ Continuously source, update and communicate latest de#elopments, trends, initiati#es and competiti#e actions

(ithin the channel, assessing implicationsopportunities for /estle categories and "rands.@ ork (ith Customer teams to define and de#elop appropriate channel key customer e%ecution, ales and

TT targets. &ri#e colla"oration (ith corporate and indi#idual retailers, (hich include Target Buyers, Merchandisers, ales

Team, etc upport the construction of key commercial propositions at the Channel le#el. &e#elop and facilitate strategic, category leadership initiati#es and agenda to optimi*e the Category Colla"orate (ith "usiness planning analysts to generate optimal 7' channelcustomer to optimi*e retailer

engagement