Different Kinds of Hurt: Not Every Hurt is Visible. Isaac ...
Gh hurt deck v.2
-
Upload
jeb-moyers -
Category
Entertainment & Humor
-
view
411 -
download
2
description
Transcript of Gh hurt deck v.2
![Page 1: Gh hurt deck v.2](https://reader033.fdocuments.in/reader033/viewer/2022051210/549cb83aac7959bf2a8b483b/html5/thumbnails/1.jpg)
G.H Hurt distributed by Primrose HillSocial Media Strategy
Developed and Presented byJeb Moyers | Darlene Cuker | Margaret Fetting
![Page 2: Gh hurt deck v.2](https://reader033.fdocuments.in/reader033/viewer/2022051210/549cb83aac7959bf2a8b483b/html5/thumbnails/2.jpg)
Agenda
• History• Goals• Implementation Timeline• Phases• Launch/No Launch• Key Learnings
![Page 3: Gh hurt deck v.2](https://reader033.fdocuments.in/reader033/viewer/2022051210/549cb83aac7959bf2a8b483b/html5/thumbnails/3.jpg)
History• 1912 - Established in Nottingham,
England. Main product was shawls and knitted scarves.
• 1920 – 1970 – Continued success throughout Europe with knitted shawls and scarves.
• 1980 – 1990 – Builds relationship with Laura Ashley to become the main supplier of trademark “squares”.
• Today – Primrose Hill begins plans to distribute baby shawls in U.S.
![Page 4: Gh hurt deck v.2](https://reader033.fdocuments.in/reader033/viewer/2022051210/549cb83aac7959bf2a8b483b/html5/thumbnails/4.jpg)
Goals
• Increase brand awareness• Create interest in product• Generate product “Buzz” in social media
![Page 5: Gh hurt deck v.2](https://reader033.fdocuments.in/reader033/viewer/2022051210/549cb83aac7959bf2a8b483b/html5/thumbnails/5.jpg)
Implementation Timeline
Phase 1 – Set-upAugust through October
Phase 2 – Soft LaunchNovember & December
Phase 3 – Full LaunchJanuary - beyond
![Page 6: Gh hurt deck v.2](https://reader033.fdocuments.in/reader033/viewer/2022051210/549cb83aac7959bf2a8b483b/html5/thumbnails/6.jpg)
Target AudiencePrimary –* Young urban professionals including parents, siblings, Friends, etc.
* upscale retailers and baby boutiques, e.g. Nordstrom, Zulily, The Couture Baby, etc.
* influencers, e.g. Rosie Pope from “Pregnant with Heels”
Secondary – Grandparents, age 50 + with discretionary income
Other – Expatriates and Anglophiles
![Page 7: Gh hurt deck v.2](https://reader033.fdocuments.in/reader033/viewer/2022051210/549cb83aac7959bf2a8b483b/html5/thumbnails/7.jpg)
Phase 1
• Establish social media accounts on primary tools.
![Page 8: Gh hurt deck v.2](https://reader033.fdocuments.in/reader033/viewer/2022051210/549cb83aac7959bf2a8b483b/html5/thumbnails/8.jpg)
Phase 2
• Soft launch – Friends and family– Adjust accounts based on feedback
![Page 9: Gh hurt deck v.2](https://reader033.fdocuments.in/reader033/viewer/2022051210/549cb83aac7959bf2a8b483b/html5/thumbnails/9.jpg)
Phase 3
• Full launch• Begin interaction with customers– “Cute Baby” campaign for followers to “like”.– “Which color do you like” campaign.– “Which style do you like” campaign.– “Which photo with baby or without baby” do you
like campaign.– “Like” the holiday baby photo with G.H. Hurt
blanket campaign.
![Page 10: Gh hurt deck v.2](https://reader033.fdocuments.in/reader033/viewer/2022051210/549cb83aac7959bf2a8b483b/html5/thumbnails/10.jpg)
Launch/No Launch
• Launch put on hold.• Product certification.• Fear of going live.
![Page 11: Gh hurt deck v.2](https://reader033.fdocuments.in/reader033/viewer/2022051210/549cb83aac7959bf2a8b483b/html5/thumbnails/11.jpg)
Key Learnings
• Ground Floor… Is the Ground Floor.• People love what they grew up with.• Great ideas being put to work.• What tools will work best?• Timing.
![Page 12: Gh hurt deck v.2](https://reader033.fdocuments.in/reader033/viewer/2022051210/549cb83aac7959bf2a8b483b/html5/thumbnails/12.jpg)
THANK YOU