GGM 2011 – Game On Om E-handel & Gamification Judith Wolst - @judithw

Bakgrund

“All social games funnel users towards goals. Without goals, there is no incentive to play games: •  The Viral Funnel: A series of steps designed for the user to spread the

game through invites and gifting mechanics. •  The Engagement Funnel: A series of steps designed to nurture a

user’s progression through game play to deepen a user’s commitment to the game.

•  The Retention Funnel: A series of steps designed to get the user to return to the game once they’ve ended a session, including emails and notifications.

•  The Viral Engagement Funnel: Here, a user not only attempts to complete a goal, but also must elicit help from their friends (neighbors) or pay precious virtual credits to complete the goal.”

Länk: http://blog.kontagent.com/2011/04/04/cityvilles-goal-funnels-part-1-of-5-game-mechanics-overview

Off-Site Social Commerce / F-commerce

“If I had to guess, social commerce is the next area to

really blow up”  

http://www.flickr.com/photos/kimtimnashville/2529494395

MEN – var sjutton är de virala funktionerna?????

•  Bjud in 5 vänner och få fri frakt.

•  Bjud in 5 vänner och få fri frakt.

•  Sätt iphop en outfit & få10% rabatt (à publicering på vägg mm).

•  Bjud in 5 vänner och få fri frakt.

•  Besök vår butik varje dag i en vecka & få en gratis t-shirt.

•  Sätt iphop en outfit & få10% rabatt (à publicering på vägg mm).

•  Bjud in 5 vänner och få fri frakt.

•  Besök vår butik varje dag i en vecka & få en gratis t-shirt.

•  Sätt iphop en outfit & få10% rabatt (à publicering på vägg mm).

Viral

Engagement

Retention

Trafik/kunder

Pengar

Trafik/kunder

Pengar

Analys

E-h

andl

are

App

-mak

are

Virality

App

-mak

are

Engagement

App

-mak

are

On-Site Social Commerce

•  Zappos VIP definitely all about status. It was first launched back in 2008, touting “Free overnight shipping ’til the cows come home.” and “Bragging Rights! Make everyone else jealous, one order at a time.” VIP members are also privy to expedited returns and a separate customer service phone line.

•  Recently, they’ve added a gamified layer to their VIP ranking. In addition to the shipping speed upgrade, VIP members now earn badges for signing up, writing reviews and, of course, shopping!

•  Are these elements enough to keep people engaged? Clearly Zappos is still in the preliminary building stages of its new gamified system and is enjoying teasing members with promises of more goodies along the way.

•  Länk: http://gamification.co/2011/03/08/ugrade-your-status-with-zappos-vip

Tack! @judithw

www.judithwolst.se

Bilder: Flickr cc http://www.flickr.com/photos/ficken/1813744832/in/faves-26100133@N02/

http://www.flickr.com/photos/churl/852774508

http://www.flickr.com/photos/clickflashphotos/3450592233/in/faves-26100133@N02/