GGI | Social Media Marketing Strategy

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Social Media Strategy: Member Opportunities

description

A brief presentation giving a quick overview of mega trends in Social Media in 2013; an overview of social media platforms; GGI content strategy and strengthening brand awareness. GGI Leadership Forum 2013, Eisenberg

Transcript of GGI | Social Media Marketing Strategy

Page 1: GGI | Social Media Marketing Strategy

Social Media Strategy: Member Opportunities

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818.4 Million

Fastest Growing Demographic in Social Media Adoption:

(45 – 64 yrs.)

Number of people accessing internet via mobile phone:

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Facebook | informal tone, photos, discussions • Daily Active Users: 665 Million• Monthly Active Users: 1.1 Billion• Mobile Users: 751 Million

Twitter | News, Real-Time Updates, Links• Monthly Active Users: 288 Million• Fastest Growing Age Bracket: 55-64

Google+ | Professional, Official posts• Monthly Active Users: 359 Million• Fastest Growing Age Bracket: 45-54 • Second Largest Social Network

LinkedIn | Professional • Users: > 200 Million• 2 new users join every second

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PracticeGroups

GGI Forum

GGI Insider

Conf. &Events

Member News

Industry Platforms

Prospective Members

Bigger Audience

Strengthening Brand Awareness

MemberFirms Clients

GGI Website

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1. Login to the internal area on GGI‘s website.

2. Click on My Data

3. Choose either „Pay Conference Bill“ for GGI conference participation fees or „Pay Membership Fee“ for all other GGI invoices (e.g. Membership Fees).

4. Make sure to input the respective amount and currency and enter the invoice number under reference.

Once your payment was successful you will receive a confirmation by e-mail.

Credit Card Payments are now available

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GGI iPhone App Update

• Fixed error connection in Member search

• Adaptation to GGI‘s new corporate design

• New function in Member search: share contact

• Region updates

• iPhone 5 support

Version 1.6

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Sophia Moon: [email protected]

Bi-monthly Webex Meetings | Marketing Strategy