GFWC Communication and PR Workshop. Facebook for your clubs august 2014
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General Federation of Women’s Clubs COMMUNICATIONS AND PUBLIC RELATIONS: USING FACEBOOK FOR YOUR CLUB AND STATE ORGANIZATION GFWC CPR PRESENTATION AUGUST 2014, WENDY CARRIKER 20114-2016 CHAIRMAN 1
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Using Facebook for your non-profit club or organization
Transcript of GFWC Communication and PR Workshop. Facebook for your clubs august 2014
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General Federation of Women’s Clubs
COMMUNICATIONS AND PUBLIC RELATIONS:
USING FACEBOOK FOR YOUR CLUB AND STATE ORGANIZATION
GFWC CPR PRESENTATION AUGUST 2014, WENDY CARRIKER 20114-2016 CHAIRMAN
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SLIDESHARE
This presentation is on Slideshare. You can go to: http://slidesha.re/1qkmF49
and follow along. You may refer back to it at any time or share it. The “notes” are listed below the slides on the Slideshare site.
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FACEBOOK AND IT’S USERS
Facebook turned 10 years old in Feb. 2014
As of July 2014 there were approximately 1.3 BILLION monthly users worldwide on Facebook
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72A Few Facts
(there are many to choose from):
72% of online adults visit Facebook at least once a month.
829 Million are on Facebook daily with 150+ of those users in the United States
45% of internet users ages 65 and older are using Facebook
66% of millennials (15-34 year olds) use Facebook
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PERSONAL USEA few tip and features on Facebook.
Facebook is always changing and tweaking what it does and how it does it. If you do not like Change, please remember this is a FREE service, and HELP is just a click away.
Facebook does have a great help page that lists current changes: https://www.facebook.com/help/380049702048759
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Where do I find “HELP” ?
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HOW DO I……
One of Facebooks algorithms is when a friend that is in your News feed likes something, it will show up in your feed.
Follow or “Like” a Page?Simply click the “Like Page” and it will show up in your news feed.
To “Unfollow” click the small arrow on the upper right side of a post. A drop down box will give you options, one being “unfollow”
To stop that, you can change your setting for that friend.
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STARTING A CLUB OR GROUP PAGE
Why create a Facebook Page for your Club, State or Nonprofit?
• Connect with current and FUTURE MEMBERS
• According to Facebook:• Over 75 million people are supporters of
nonprofit pages• There are more the 100,000 nonprofits
using Facebook
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TOP 10 REASONS TO HAVE A GFWC CLUB OR STATE FACEBOOK PAGE
10 - There are 1.28 BILLION Facebook Users (204 Million in the US)
9 – Newspaper Ads don’t have the same reach as a Facebook Post
8 - 76% of Women who are on line have a Facebook Page
7 - You can connect with former members & prospective members
6 – You can connect with CSP Partners
5- You can promote functions, fundraisers and share meeting info.
4 - You can increased awareness to you Club’s Community Involvement
3 – A great way to Spot light members and their work
2 – You can Share your Club/State’s History and Future
1 – IT’S FREE
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GETTING STARTED
You will need to have a personal Facebook Page.
Go to your page and again find that little arrow at the top right corner (where the HELP section is)
Click the arrow and look at the drop down section. Find “Create Page”
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Select “Company or Organization”
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POSTING AND SHARING
You are ready to post on your new group site. Find your voice! Remember: You are posting as the voice of your club. Keep personal feelings, comments and beliefs to your personal Facebook Page.
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Now to share…Begin by hitting the SHARE button.
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Click on the Page you would like to sharethis post on. Again keep in mind the voice of your entireclub as you share posts. In this case, the GFWC Legacy post was shared on the GFWC-NC Page
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Just like a post on your personal page, as youBegin to type in an organization's name, they will be“tagged” in the post.
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Click on Share Status when finished. You may also tag Facebook Friends in you posts.The more people you tag, the more exposure your post has.
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THIS IS SOCIAL NETWORKING
Adding comments, sharing, and liking a postkeeps it alive longer and gets more exposure For your club.
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FACEBOOK INSIGHTS
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Click here: lifehacker.com/follow-this-chart-to-know-if-you-can-use-an-image-from-1615584870
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SCHEDULING A POST IN ADVANCE
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SUCCESS!!
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¨Wendy Carriker * 336-786-5747, 336-325-7220c [email protected]
Kathi McGraw 714-995-8850 [email protected]
Lyndsey Miller [email protected]
Karen Morris 315-457-2041 [email protected]
Sue Hass 712-295-6552 [email protected]
Tammie McCoy 662-489-5894, 662-790-4134 [email protected]
Sandi Jones 603-224-2684 [email protected]
Lisa Hedrick JEC 740-497-2905 [email protected]
Wendy Carriker2014-2016 GFWC Communications and Public Relations
[email protected]: https://www.facebook.com/wendy.o.carriker
Twitter: https://twitter.com/WendyJaneOCPR Committee members:
QUESTIONS?
Contact Information:
