GFEW Barcelona 2013 - Xavi Beumala

one moment · one screen · one experience

Xavi Beumala Co-Founder & CEO @ Marfeel Former Technical Architect for Adobe [email protected] @xbeumala

aug-11’

dec-11’

mar-12’

aug-12’

nov-12’

dec-12’

jan-13’

Enisa

feb-13’

iab

4 paying customers

$2M

IX

Nauta Capital Elaia Partners

BDMI Wayra

If all we have are opinions, let’s go with mine .

If we have data, let’s look at data .

If you’re an startup it means essentially 2 things: •  You’re blazingly fast •  You do something 10x

better than your competitors

Clearly identify What it is and build everything on

top to maximize it

. You can’t manage what you don’t measure

Analytics must be part of your CULTURE not a management task.

Product performance.

1

Product performance. Know everything

•  How is people using your product.

•  What is people using.

•  What is people not using.

Product performance. Know everything

•  Most used features

•  Are users using the product as you expected?

•  Do features achieve their goals and your hypothesis?

.

Identify the path to success and get rid of everything else. It will slow you down

2 Paralysis by

analysis

Paralysis by analysis.

•  Plan your goals and what you want to measure before

•  Automate all the reports you need

•  Always talk in terms of KPIs and business measures

Paralysis by analysis.

•  Don’t look at aggregated reports

•  Look for qualitative data not quantitative

. Analytics tells you What but not Why

Always rationalize success and failure with Metrics

one moment · one screen · one experience

Rambla Catalunya, 35, Principal 2a, 08007 Barcelona · +34 931 785 950

[email protected]

@xbeumala

Content Experiments without redirects https://developers.google.com/analytics/solutions/experiments-client-side

Automated GA data access from Google docs https://developers.google.com/analytics/solutions/articles/reporting-apps-script

Ducksboard https://app.ducksboard.com/

Information Dashboard Design http://www.amazon.es/gp/product/1938377001/ref=oh_details_o00_s00_i01?ie=UTF8&psc=1

GFEW Barcelona 2013 - Xavi Beumala

Technology

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