Getty Images Gallery – an introduction

Introduction

Getty Images Gallery is one of London’s largest and most influential photography galleries. Established in 1997, the Gallery

moved to its present location near Oxford Circus in 2004.

The Gallery runs a full schedule of exhibitions throughout the year as well as working with interior designers looking for original

wall décor, both contemporary and archival.

The Gallery team has extensive experience of picture research, exhibition design and event management and works closely with

clients to produce bespoke solutions within all budgets and timescales.

Exhibitions and print sales

Exhibitions

The Gallery’s exhibitions draw on the extensive collections held by Getty Images with content ranging from the 1850s to the

current day. Prints are handmade in our traditional darkroom and framed to the highest specification using conservation-grade

materials.

Exhibitions often tour the world and are available to hire, providing a unique backdrop to corporate or private events. Previous

shows may be viewed at www.gettyimagesgallery.com

Print sales

Individual prints may be purchased in a variety of sizes and frames to suit any décor. Experienced researchers are available to

carry out research either online or in our analogue and negative files. Selections are presented to clients and advice on sizes

and framing options is available if required.

Gallery hire

The Gallery is available for hire and has been used for receptions, conferences,

interviews, product launches, fashion shows, private dinners and charity auctions.

It can be configured and branded to a client’s specific brief.

Space:

• 3,000 square feet

• bright, contemporary decor

•flexible layout

• dual aspect show windows

•disabled access

Capacity:

•receptions: 200-400 standing

•dining: 60-70 seated

•talks: 80-100 seated

Footfall:

•2,500 per month, depending on

exhibition

Facilities:

• plasma screens and audio equipment

• fully fitted kitchen

•cloakrooms

• rear access

•loading bay

Sponsoring an exhibition

Getty Images Gallery offers the opportunity for clients to sponsor exhibitions or have one curated especially for them This can

provide a unique means of brand promotion and many of these shows go on to tour globally with full branding attached.

Different levels of sponsorship are available and benefits may include:

•Bespoke exhibition in Central London location

•Private view (catering additional)

•Use of Gallery space during exhibition for networking, press briefings, meetings etc.

•Gallery team on hand to assist during events

•Getty Images photographer(s) to cover launch and other events

•Banner links and promotion on www.gettyimagesgallery.com

•Use of Getty Images media distribution tool www.image.net

•Private view images uploaded onto www.gettyimages.com

•Full branding throughout Gallery and on exhibition collateral, e.g. brochures, invitations etc.

•Ownership of a 50 piece museum-quality exhibition

•Guided tour with the Curator of the unique Hulton Archive (not open to public) for key clients –

includes visit to Vintage Room, Conservation Department and Darkroom.

Examples of previous exhibitions for clients:

•Athens 2004 – EDF Energy

•Be Cointreauversial – Cointreau

•Best Dressed Men – GQ

•Capturing Entertainment History – Pinewood Studios

•Charles Edridge – SG Hambros

•Driven To Do Better – Santander

•Focus - Freshfields

•London Through a Lens – Time Out

•Londoners – Time Out

•Make It Happen - RBS

•Moves – Hugo Boss

•Off Stage – Cambridge Jones & RADA

•One Previous Owner – Trevor Beattie

•Peacocks & Pinstripes – Fashion & Textile Museum

•Red Carpet Glamour – Harpers & Queen

•Six Degrees – Andy Gotts

•Speed – Michelin

•The Spirit of Jazz – Ronnie Scott’s

•We Should Talk – Bank of New York

Case study: Be Cointreauversial

The brief:

Cointreau sought to increase the international desirability of its brand, particularly amongst 30-

40 year old women and to distinguish it from competitors. The exhibition was to connect with

consumers and create a unique Cointreau experience and mindset around the world.

The solution:

•Gallery researchers worked closely with Cointreau to select imagery of remarkable women

from across all eras and sectors.

• Cointreau’s corporate colour was used throughout the Gallery to pick out key words and

messages in the captions, frame the window pictures and produce bespoke cocktails and

canapés.

•Product images were printed onto the speaker covers and products placed in each window

together with corporate branding throughout . Flaming torches on either side of the door

contributed to the dramatic atmosphere.

Sample caption:

The result:

In London a high profile private view with celebrity attendance

produced considerable press and pr.

Two sets of the exhibition were printed, allowing one to tour the Far

East and one to tour the UK and US, giving maximum exposure in

Cointreau’s desired markets.

The exhibition was edited to allow smaller venues to exhibit a selection

of imagery. Promotional events were held at cocktail bars in major

cities around the UK , a pop up gallery was created in a Shanghai mall

as well as a bespoke cocktail bar at the Toronto Film Festival.

Case study: TAG Heuer

The brief:

TAG Heuer wished to celebrate 60 years of their Carrera watch and the company’s long

association with motor racing.

The solution:

•Gallery researchers presented a range of imagery to the guest curators, Jay Kay and Nick

Foulkes, covering key events and personalities. Where possible, TAG branding appeared in

the images.

• Each Gallery window was branded to ensure TAG’s logo appeared in all arrivals pictures and

the logo was also projected onto the pavement outside.

•Images were framed in specially designed aluminium frames together with a selection of

watches.

•Steve McQueen’s Porsche from “Le Mans” and the current Carrera were displayed outside the

Gallery.

•A further private event for key Moet et Chandon clients was held.

The result:

A high profile launch with Jack Heuer, Jay Kay and other celebrities

produced major press coverage in newspapers and magazines

throughout the month.

Moet et Chandon hired the Gallery for an evening event for their key

clients.

Imagery from the exhibition was also displayed in the windows of

Selfridges and Watches of Switzerland.

TAG Heuer were so pleased with the resulting footfall and press that a

second exhibition was commissioned.

Wall décor

Drawing on Getty Images’ extensive collections, the Gallery provides wall décor for individuals, offices,

hotels and restaurants.

Working to a client’s brief, the Gallery team will carry out research both online and in deep file. Printing

methods and frame choices are then discussed to ensure each image perfectly compliments its final location,

providing a truly bespoke solution. A full installation service is also available.

Previous clients include The Connaught, Ralph Lauren, Claridge’s, The Dorchester, The Shard and Selfridges.

Case study: Hotel Port Palace, Monaco

Case study: Firehouse, London

Case study: Flannels, Liverpool

Case study: Selfridges, London

Location and opening hours

Location:

46 Eastcastle Street

London

W1W 8DX

Tel: + 44 (0) 20 7291 5380

Opening hours: 10 – 5.30 Mon – Fri

12 – 5.30 Sat

Admission: free

nearest tube: Oxford Circus

www.gettyimagesgallery.com

For further information, please contact Susanna Harrison

020 3227 2341

susanna.harrison@gettyimages.com