Getting you into the game

Presentation by

L. Jason Sparks

Dallas Mathis

Amy Conner

C. E. O.s

Founded in 1881

100,000 cameras by 1896

Outlets in France, Germany, Italy, U. S., U.

K. and more by 1900

Products sold in over 150 countries today

Achievements in

Business

Achievements in

BusinessIndustry leader

Over 5000 engineers and

scientists employed

Over 600 Ph. D.s

R&D labs around the word

Achievements in

Business$14.69 billion in 1999

Market versatility

Cornered 3 key markets:

1. Devices Market- cameras, scanners, etc.

2. Services and media- films, online services, etc.

3. Infrastructure market- imaging software, wireless imaging protocols

4 Busines

s Principle

s

1. Mass Production at Low Cost

2. International Distribution

3. Extensive Advertising

4. Focus on the Customer

Video Game Industry$6.3 billion last year

Gaming Industry to out perform domestic box offices this year

More than 50% of Americans play video games regularly

Video Game IndustryPersonal

Computer Games89% of teens use PCs

multiple times per week

50% of households have computers

Over 65% of households with PCs purchase PC

games

Video Game IndustryPersonal

Computer Games

6 of the 17 top selling games

for February

2001 were

customizable

Customizable PC Gaming Software

Product SpecificationsInitial product launch 4 CD-ROM set including Image formatting

software & 3 customizable

games

Initial Price $69.9

9

Scheduled

Release 8/02

Product SpecificationsSupplementa

l product launch

DVD Deluxe 3 DVD-ROM set including gaming and

imaging software + additional DVD-ROM of preformatted

custom images

Initial Price

$79.99

Scheduled

Release 10/02

Product SpecificationsSupplementa

l product launch

Custom Gamer Starter Kit including 4CD-ROM set, digital camera, small tripod, green-screen backdrop,

an additional CD-ROM of images, and a u-net

membership

Initial Price $169.

99

Scheduled

Release 11/02

Target Market

Market B:

Young children ages 4-

10

Primary Market: young

men ages 16-24Supple

mental Market

A: young women 15-22

Disc 1 Fully

customizable tennis game

Features customiz

able characte

rs, courts,

maneuvers, rules, sounds,

and online

doubles

Product specifications

Specific Target Market 18-27

age men

Product specifications

Disc 2 Fully

customizable

Action/ Adventure gameTarget Market men 15-22 years

old

Features customizable level layout, characters, plot, and maneuvers

Disc 3 Fully

customizable Aerial racing gameTarget Market women 14-21 years old

Features customizable racing environment, pilot, vehicle/ insect, and maneuvers

Product specifications

Product specificationsDisc 4

Kodak’s Image

formatting

software

Assigns interaction and

movement traits

to virtually

any image, formats

the image to be

played in U-soft games

Distribution

ConcernsNew York,

L. A., Chicago, Miami, Tampa, Atlanta,

other major cities

Electronics Boutique,

Media Play, Best Buy,

other specialty stores

UPS Ground

Initial Advertising PlanMagazine

spots, online

banners, point of

purchase display, spots on

other

software sales word of mouth, magazine features,

TV spotlights

Budget

for Initial Release

Test Marketi

ng $100,00

0

Software

Engineers

$1,500,00

Other R&D

Expenses

$725,000

Physical Producti

on $1,570,0

00

Distribution

$350,000

Advertisement

$495,000

Total Total $4,740,000$4,740,000

Questions???