Presented by

KORICHI Mohamed Amine

Introduction

We, humans, live in groups of people.

For the exchange between these

groups or even between the members

of one group, communication is used.

We communicate for several reasons:

to express feelings, opinions, ideas, …

However, some people have the

ability to get people to adopt their

ideas and opinions. This ability is

what we call Persuasion.

Do you think you are persuasive ?

What techniques do you use?

What if you can use other techniques ?

5 Techniques Of Persuasion

Technique #1

A scientist has disguised as a homeless

person and asked people for 1€

28%

Ask for 1€

He retried by asking for the time first

and then, he asked for the 1€

28%

58%

Ask for 1€ ask for time then 1€

This technique

is called

Foot-in-the-door

Technique #2

Scientists asked a group of students to

go with old people to the zoo for 2 h

17%

Go to the zoo

After that, the scientists asked other

group of students to go with old

people 2h per week for 2 years

17%

50%

Go to the zoo for 2 years, otherwise once

This technique

is called

Door-in-the-face

1

2

Technique #3

A street trader asked people to taste

his pizza

50%

Taste pizza

With others, he asked while touching

their forearms

50%

80%

Taste pizza Taste pizza + forearm touch

Technique #4

A call center was calling people in

order to sell them cookies

10%

Sell cookies

After that, they used an approach of

asking first “how are you ?”and chat a

little bit before asking to buy cookies

10%

25%

Sell cookies How are you? + sell cookies

Technique #5

Scientists went to the street and

asked people to respond to a

questionnaire

32%

Questionnaire

To others, they put an advertisement

witch looks like a fine on their cars

32%

62%

Questionnaire Stress + solace + questionnaire

In the case of a real fine

32%

62%

8%

Questionnaire Stress + solace + questionnaire

Stress + questionnaire

“The most important

persuasion tool you have in

your entire arsenal is integrity”

Zig Ziglar