Getting to the Point:Aligning your club’s practices with

Preeminence

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Scott Francis, Director of Broaden Gator Engagement

The Context

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There are approximately 92 Gator Clubs® across the US, giving the UFAA a formal presence in areas where alumni are concentrated. The need lies in increasing the interaction and connection from alumni in these

areas to the club, and in turn, the club to the University and vice versa.

This must happen through the club structure to fulfill the mission of the UFAA. Furthermore, the existence and strength of membership within the clubs are in

some ways, a reflection of the relevancy of the UFAA to our alumni and to the University. As an extension of

the UFAA, Gator Clubs® reflect directly upon the University.

Our Common Purpose

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We engage the Gator Spirit, by creating the best engagement

opportunities for Gators, everywhere.

Standards and ExpectationsAdministrative Items:

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To be an active club, a club must submit their Year-End requirements documentation

Financial report Annual report Updated Club Officers roster Gator Club Operating Rule – Signed by

President Conflict Disclosure forms – signed by all

officers

Standards and ExpectationsPerformance related:

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Adopt UFAA’s Operating rules for Gator Clubs® Communicate regularly with alumni and friends Communicate regularly with your UFAA staff

representative, Regional VP and Young Alumni Council representative

Participate in International Gator Day Host viewing parties/social events in support of UFAA Attend annual leadership training Conduct Outreach & Academic recruitment events (if

scheduled by UFAA) Conduct Head Coach Gator Gatherings (if scheduled

by UFAA)

Issues

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There are a number of issues with the current standards, as they are outlined for Gator Clubs®

“Communicate regularly” Mandatory International Gator Day Accounting for club size and location “So what if I don’t…” No mention of MOST of the things you do…

So then, what’s left…

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What’s left if there is no accountability with the other items:

Adopt UFAA’s Operating rules for Gator Clubs® Communicate regularly with alumni and friends Communicate regularly with your UFAA staff

representative or Regional VP Participate in International Gator Day Host viewing parties/social events in support of UFAA Attend annual leadership training Conduct Outreach & Academic recruitment events (if

scheduled by UFAA) Conduct Head Coach Gator Gatherings (if scheduled

by UFAA)

What’s missing?

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Increasing Membership Providing diverse engagement opportunities for alumni

High Quality Professional Value Social value Community/Social good

Engage alumni to educate and support University initiatives

Internal Support Needed Continue to build relationships with CSU’s: become strategic

partner – goal setting, coordinating, executing Develop the staff structure (people, process, tools) to support

a new model

Key Statistics from 2013 -2014

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Quantitative Information that we know: 54 of the 84 active Gator Clubs® and Affiliate

Groups contributed to scholarship programs in 2013-2014. 308 student scholarships + contributions to FOS and

other endowments Total financial giving from these groups was a

record: $418, 741 Total programs: 563* Total attendees at programs: 26,467*

*Based on clubs who reported

Key Statistics from 2013 -2014

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51

Key Statistics from 2013 -2014

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308

Key Statistics from 2013 -2014

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$418,741

Key Statistics from 2013 -2014

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563

Key Statistics from 2013 -2014

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26,467

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Gator Clubs® Engagement Structure

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THE FIVE FOUNDATIONSMembership Alumni Engagement

Club Development/Passive Programming

Academic and Outreach

Scholarship and Student Engagement

Engagement Options by Category:

Membership

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Retain and/or Increase membership

Offer local membership discount program

Host a membership retention/acquisition drive

Engagement Options by Category:Club Development/Passive Programming

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RVP or UFAA Liaison participation in board meeting

Add a new volunteer leader to your board Electronic Newsletter

Attend Florida Forwardof $3.00 per member.

Engagement Options by Category:Scholarship and Student Engagement

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Award student scholarships

Student engagement activities:

Student Sendoffs College Fairs Host College Bound

Program Yield Events

Present a local awardmembership rebate of $3.00 per member.

Engagement Options by Category:

Outreach and Academic

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Host Distinguished Alumni Professor

Host an Outreach, Continued Learning or Career focused event

Collaborate on an event with a UF school/college

Academic-themed activity are provided a flat rate

membership rebate of $3.00 per member.

Engagement Options by Category:

Alumni Engagement

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Alumni engagement event (Almost ANYTHING!!) Participate in Int’l Gator Day Celebrate a UF Tradition Event to support UF Athletics Networking activity Gators for Higher Education activity Community service activity Event for a target population Promote UF or Gator Club® publicly

Quick Check In:

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In small groups:

Share what you’ve done in some of these categories, and

What are some of the challenges in programming in some of the categories?

Gator Clubs® Engagement Structure

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FUTRE VISIONS

Reporting and Qualitative Metrics Providing a change in how Annual Reports are collected and tallied Additional technology resources for clubs to use annually

Creating Qualitative measures for engagement Piloting a “points” program in 2014-2015

A more user friendly way to quantify club activity Provides each Gator Club® with a goal/target as a foundation

for annual planning A seamless tie-in to future metrics, specifically, an “Alumni

Engagement Score”

Brief overview of points system Most activities we spoke about previously earn a club a point Higher value activities are worth two: Those are…. If we tallied activity with this model the past two years:

25% of clubs attained this status in ’12-’13 30% in ‘13-’14

Questions

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Answers