Getting to the Heart of the Matter: LPHA Cardiovascular Disease Prevention Efforts for Women
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Transcript of Getting to the Heart of the Matter: LPHA Cardiovascular Disease Prevention Efforts for Women
Getting to the Heart of the Matter: LPHA Cardiovascular Disease
Prevention Efforts for Women
Jeanette Guyton-Krishnan, Ph.D. Office of Prevention, Education and Control
National Heart, Lung, and Blood Institute
U.S. Department of Health and Human
Services
National Institutes of Health
National Heart, Lung, and Blood Institute
National CVD Efforts
Cardiovascular Disease vs. Cancer Deaths in Women, United States, 2002
Cardiovascular Disease (All forms) 492,27539Heart Disease 356,29329Stroke 100,2798
Cancer (All forms) 269,26422Breast Cancer 41,6323Lung Cancer 67,7565
Total Death (All Causes) 1,247,310
Cardiovascular Disease (All forms) 492,27539Heart Disease 356,29329Stroke 100,2798
Cancer (All forms) 269,26422Breast Cancer 41,6323Lung Cancer 67,7565
Total Death (All Causes) 1,247,310
Number
Total Percent
Number
Total Percent
Source: Vital and Health Statistics, NCHS, 2004.Source: Vital and Health Statistics, NCHS, 2004.
Cardiovascular Disease Mortality Trends of Females and Males, 1979-2002
400
420
440
460
480
500
520
1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001
Male
Female
Number of Deaths (in thousands)
Source: CDC, NCHS, National Vital Statistics System.Includes all diseases of the circulatory system (ICD-9 codes 490-459.9 and ICD-10 codes, I00-I99.9).
National Goals and ObjectivesNational Goals and Objectives
Healthy People 2010
NHLBI Cardiovascular Health Performance Goals
CVD Enhanced Dissemination and Utilization Centers (EDUCs) CVD Enhanced Dissemination
and Utilization Centers (EDUCs)
• 12 community-based projects in high-risk communities
• Tailored strategies to meet unique needs of communities
• Performance driven – results oriented to meet the Healthy People 2010 objectives
• A network of dissemination partners
• Penrose-St. Francis Women Living Well Project– El Paso County, Colorado– Stroke in women
• Community awareness• Access to
screening/education• Collaborate with PCPs• Tailored case management
• www.nhlbi.nih.gov– Networks and Outreach– CVD Utilization Centers
Women’s Heart Health:Developing a National Health Education Action Plan
Women’s Heart Health:Developing a National Health Education Action Plan
Key Recommendations: Develop a multiyear, national
public awareness and regional/local outreach campaign
Lead the campaign implementation in partnership with a broad range of national, regional, and community organizations
Develop a multiyear, national public awareness and regional/local outreach campaign
Lead the campaign implementation in partnership with a broad range of national, regional, and community organizations
Getting Women to “See Red”: The Heart Truth Campaign
The Facts
One in three American women dies of heart disease.
Most women don’t realize it’s their #1 killer.
Only 9 percent of women say that heart disease is the condition they fear most.
Women can lower their heart disease risk by as much as 82 percent just by leading a healthy lifestyle.
The Heart Truth Campaign Launched by NHLBI in September 2002
Key activity of the NHLBI Women’s Heart Health Education Initiative
Developed with input from more than 70 key experts who have a stake in improving women’s heart health
Founding partners DHHS Office on Woman’s Health American Heart Association WomenHeart: the National Coalition for Women with
Heart Disease
Who is the Primary Audience? Women ages 40-60 who:
Have at least one risk factor Are not taking action
Secondary audience Physicians and other health
professionals Younger and older women
Objectives
Raise awareness that heart disease is the #1 killer of women
Increase awareness of the risk factors leading to heart disease
Urge women to talk to their doctor about their personal risk for heart disease, and take steps to lower that risk
The Red Hot Idea—The Red Dress Project
“Heart disease doesn’t care what you wear.”
National launch of the Red Dress Project during Mercedes-Benz Fashion Week, February 2003
National spotlight on women and heart disease through partnership with the fashion industry
Why a Red Dress?
The Red Dress has proved, through focus group testing, to be a positive image to convey heart disease messages targeted to women.
Red Dress Debut Design—2003
The Red Dress Pin “Women and heart disease
need to come to the attention of the public. I will wear my pin proudly to my job as a nurse at Johns Hopkins Hospital. I hope to get many questions about my red dress pin”!!
“This is a great reminder to take care of our heart and our overall health! Every woman needs one”!
The Red Dress Collection—2003
The Power of Partnerships in Reaching Women
Media 350 million media impressions
since February 2003
First Lady Laura Bush featured on Today, Good Morning America and The Early Show
Cover stories in Time, Prevention and Glamour.
Additional coverage in Parade, People, Newsweek, New York Daily News, Chicago Tribune, New York Times, Boston Globe, and C-SPAN
Non-Profit/Women’s Organizations
WomenHeart Hadassah General Federation of Women’s Clubs Sister to Sister Foundation Alliance for Aging Research Society for Women’s Health Research
Government
DHHS Office on Women’s Health DHHS Regional Offices State support
Health Professional
National Black Nurses Association
American College of Cardiology
Association of Black Cardiologists
Preventive Cardiovascular Nurses Association
Community: Jackson, Mississippi
Harrisburg, Pennsylvania
Celebrating American Heart Month at the White House—February 2
Celebrating in Iraq on February 6
The Heart Truth Road ShowMarch to May, 2004
The Heart Truth Road Show Philadelphia, March 19-21
Plaza King of Prussia Mall
Chicago, March 26-28 River Oaks Mall
San Diego, April 02-04 Westfield Shopping Town
Parkway Plaza Mall
Dallas, April 16-18 Valley View Center Mall
Miami, April 30-May 02 Aventura Mall
Making an Impact AHA National Awareness Survey
1997 – 30% aware heart disease is #1 killer 2000 – 34% 2003 – 46%
Knowledge gap remains – especially in women younger than 45, Hispanic, and African American women
“Disconnect” remains – only 13% say heart disease is their own greatest health risk
Help spread The Heart Truth.
Campaign Materials
www.hearttruth.gov