Getting to the Core of Brand esSense fori IIeXAP14 5 dec 14 final
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Getting to the Core of Brand esSense ® : Visual Thinking in Research 5 December 2014 Neil Gains
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Transcript of Getting to the Core of Brand esSense fori IIeXAP14 5 dec 14 final
Divider slide
Divider slide Getting to the Core of Brand esSense
• Our brains think visually • Emotions are non-verbal
• Visual research can get to the core of Brand esSense
For Indonesians, “indulgence” is a combination of the freedom to be yourself with the comfort of feeling at home
Divider slide
Divider slide Emotions are more visual than verbal
• Our brains think visually • Emotions are non-verbal
• Visual research can get to the core of Brand esSense®