Getting the Tasting Room Experience Right - Chris Brundrett - William Chris Vineyards
Transcript of Getting the Tasting Room Experience Right - Chris Brundrett - William Chris Vineyards
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Getting the Tasting Room Experience Right
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#1
Control your guest experience from front to back
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#1 Cont’d
• If you wouldn't have a great time at your tasting room how would someone else?
• Plan your guests experience from parking to leaving
• Every thing counts: signage, trash, you don’t have to be rich to have a tidy place
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#2
Connect with every guest
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#2 Cont’d
• I cannot tell you how many tasting rooms I enter and barely get a hello
• COMMUNICATION is key, get to know your guests to increase their experience
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#3
If your story sucks quit or develop a new one
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#3 Cont’d
• Honesty wins
• Be truthful for what your brand is, where you wine comes from
• Seriously, share your BRANDS story not your personal story
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#4
Why be good when you can be the best?
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#4 Cont’d
• Work hard with every experience and try to make it better
• Problem solve to find the best solution to making each guest experience the best
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#5
Capture information
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#5 Cont’d
• If you do all the work to get fans in the door why waste it?
• You can’t use an integrated system up to its potential if you’re not willing to input your guests information
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#6
Reconnect