Press Start…Getting the

Most out of WordPress

Kevin Gordon

Agenda

• About Me

• Getting Set up

• The basics of WordPress

• Configuring out-of-the-box features

• Must-have plugins

• …Bonus! $100 Free Google Adwords Vouchure

Getting Setup

Wireless Internet Access

Network/SSID: UW-Conference

Passphrase: conference

Authentication: WPA

Getting Setup

Accessing the Training Environment

http://training.one2m.ca/wordpress/wp#/wp-admin

Instance ID: to be provided

Username: training

Password: Spring2012

The Basics of WordPress

• It started off as a blog platform

• It’s a content management system (CMS)

• It can run Facebook Fan Page Tabs

• It can serve mobile websites

• It can run E-Commerce Sites

• It can do anything you want it too!

Configure Out-of-the-box

• Enable Spam Protection

• Disable User Registration

• Setting Time Zone & Date/Time Format

• Set Remote Publishing Options

• Set Update Services (Almost 50 of them)

• Set Reading Options

• Set Discussion Options

• Change Default Media Location

• Set URL Permalink Format

Must Have Plugins

• All in one SEO

• Dot HTML, PHP, XML etc

• Facebook Comments

• Google Analytics

• Parallel Loading System

• Digg Digg

• TinyMCE Advanced

• Social Metrics

• Tweet My Post

• Facebook OGP

• XML-Sitemap

• Redirection

• WP No Category Base

• Youtube Shortcode

• jQuery Lazy Load

• W3 Total Cache

• WP Touch

*Items in bold will be covered in training

Must Have Plugins - SEO

• All in one SEO

• Dot HTML, PHP, XML etc

• XML-Sitemap

• Redirection

• WP No Category Base

Must Have Plugins – Site Speed

• Parallel Loading System

• jQuery Lazy Load

• W3 Total Cache

How Site Speed Helps your SEO – NO PLUGINS

How Site Speed Helps your SEO – Parallel Loading

• Browsers download 6 files at a time

– One2M has 68 individual files

– FarmMarketer.com has 85 individual files

– Dairy Farmers of Manitoba has 11 individual files

– WhyWSI.com has 100 individual files

How Site Speed Helps your SEO – W3 Cache

• Combine multiple javascript files in to one

• Combine multiple css files in to one

• Remove un-needed whitespace

• Creates cached copies of all pages

• Speeds up the time necessary for your web

server to serve the content to the visitor

How Site Speed Helps your SEO – Parallel Loading

How Site Speed Helps your SEO – Cloudflare

• FREE Content Distribution Network (CDN)

• Caches your website on 14 servers world-wide, 7

in North America

• Serves content from closest server to visitor

• Continues to serve your site even if your site

goes down

• Provides an added level of security

How Site Speed Helps your SEO – Cloudflare

How Site Speed Helps your SEO – Lazy Load

• Images/Media below the fold only loads when a

user scrolls close to it

• Improves initial load time

• Improves perceived load time

Must Have Plugins – Admin Tools

• Google Analytics

• TinyMCE Advanced

• Social Metrics

• Youtube Shortcode

Must Have Plugins – Social Engagement

• Facebook Comments

• Digg Digg

• Facebook OGP

• Tweet My Post

Google Adwords Vouchure

• If you have never advertised on Google Adwords, we can provide you a $100 vouchure to get started and a free 30 minute consultation to help you get started

• If you are already advertising, we’ll give you a free 60 minute review and analysis of your existing campaign.

Email: kevin@one2m.ca

Upcoming Events

• What Google Tools are Right for You?

• Marketing on Facebook

• Canada’s New Anti-Spam Legislation

• Hear from True North Sports & Entertainment’s

Marketing Department on Challenges they faced

• IC Group Presentation

CMA Membership Special

• Non-members can become members for a

reduced rate for attending today’s conference.

• Please call Pam @ 885-2846 for details

Thank You!

Kevin Gordon

kevin@one2m.ca

Cell: 510.0223