Getting the most out of the world's biggest social network

FacebookGetting the most out of the world’s biggest social network

Marc Bowkerwww.about.me/marcbowker

#begoodbesocial

What we’ll cover today

• Getting started with Facebook

• Facebook strategy

• It’s good to talk

• The Facebook Timeline

• The Ubiquitous Network

• Taking Facebook further

Getting started with Facebook

• Facebook Pages will give you more


• Have multiple administrators


• Keep it relevant


• Choose captivating images


• Reach out to your supporters and peers

• Think carefully about linking Facebook to Twitter

• Give people a reason to like your Facebook Page

Facebook Strategy (ooo scary word)• Think about who your audience are – what are you going to post to get their attention?

• Create a calendar of key events for your organisation

• Gather inspiring stories to tell

• Calls to action – empower your supporters

• Build a community

• Learn from the data by using Insights

It’s good to talk

• Keep it brief and inspire

• Always reply to comments and posts on your page, even if they’re negative

• Every so often thank your supporters

• Ask for feedback

The Facebook Timeline

• Cover images


• Milestones


• Highlighting


• Pinning

The Ubiquitous Network

• Page stories boost your newsfeed presence – post a variety of story types

• Encourage staff to list you as an employer and share your updates with their friends

• Check ins

• Use tools such as like boxes and share buttons on your website

• Put a Facebook icon on your email footer

Now it’s your turn• Split into groups of four

• Choose one of your organisations

• Plan a Facebook strategy for six months• include simple objectives, eg. gain 50 new likes• make a list of key dates• how often will you post?• who will post?

• What unique element can you offer on Facebook?• something that your fans won’t get anywhere else

My top tips• Ensure your cover photo is a strong image that captures the essence your organisation.

• Don’t just broadcast what your organisation does. Get the conversation flowing and talk to people. Be human.

• If you’re posting stories, try and put them on your website and post a link to that. It will drive more traffic to your website.

• Wherever you have your web address, put a Facebook logo there too so people know you’re there.

• Encourage people to like/comment on posts. The more people that do, the more visible your posts will be.

Thank you for listening

Keep up with the conversation on Twitter #begoodbesocial

And of course on Facebook www.facebook.com/begoodbesocial

Need more help/guidance? You can find me here:

www.about.me/marcbowker

[email protected]

Getting the most out of the world's biggest social network

Technology

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