Getting the Most from Video
Transcript of Getting the Most from Video
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GETTING THE MOST FROM VIDEO January 28, 2014
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Introductions and house keepingGetting the most from videoSimple ways to get started with videoGetting noticed by the networksKey performance metrics for videoQuestions & Answers
GETTING THE MOST OUT OF VIDEO
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
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Stu SiegalDirector of VLStrategies™ [email protected]
Marianne RoccoDirector of [email protected]
THE PRESENTERSTHE PRESENTERS
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
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Challenging
Scary
Overwhelming
It can freeze you in your tracks.
GETTING STARTED WITH VIDEO
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
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Trusted partner
Reliable resource
Educational
Relevant
What do you want to be for your audience?
WHAT’S THE GOAL OF THE VIDEO
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
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Identify what you want from video.
Thought leadership
Brand awareness
Better engagement
Better leads; better clients
WHAT’S THE GOAL OF THE VIDEO
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
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Desired outcomes require different
videos
TestimonialsHow-toTrainingUpdates
WHAT’S THE GOAL OF THE VIDEO
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
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Mutually beneficial relationship where you and your audience
get something out of it.
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
THOUGHT LEADERSHIP
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What they need
How they purchase
What’s important
Where they get information
Know your audience.
GETTING STARTED WITH VIDEO
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
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HOW DO YOU START
Going to a cocktail party
VideoLink, Inc. 1230 Washington Street | West Newton, MA 02465 videolink.tv
Video is like going to a party. Know who you are speaking to, and strike a conversation. Share!
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HOW DO YOU START?
Just Share!
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
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LOTS OF CHOICES
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
Keep it simple
Short is better
Break through the clutter
Don’t sell. Share!
Don’t panic.
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Producers and bookers are people too.
GET NOTICED BY THE NETWORKS
What they want: Be accessible to studiosBe discoverableBe of the momentBe different Be accomplished
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
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GET NOTICED BY THE NETWORKSProducers and bookers are people too.
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
How to get noticed:Timely and often emailsSpecific story not a personUse pictures and videoBe relevant to their calendars
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DISCOVERY
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
BlogsWebsiteYouTubeSocial media sitesMarketing campaigns
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Five performance metrics.MEASURING SUCCESS WITH VIDEO
Views per channel
Video view time
Unique video views
Video social share
Click through rate
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
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QUESTIONS?
videolink.tv | 617-340-4200 | @videolinkllc
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
Contact Stu or Marianne