“Getting the Best vQuotient” by Ran Hinrichs - Serious Play Conference 2012

Getting the Best

vQuotient

Randy Hinrichs, CEO August 21, 2012

What is vQ?

“Virtuality” is where the

virtual and reality are intertwined.

vQ =

includes the broad ability to reason, form concepts, and solve problems using unfamiliar information or novel procedures in virtuality.

Ga

Gs

Gc Gt

Gv

Gq

Gsm

Grw

Glr

Gf

3D is our natural

interface

Ubiquity is a key driver

Immersive surfaces are

imminent

Today, we live in the data

•David Metcalf, UCF

digpen.com

CRESST at UCLA

Chuck Hamilton, IBM

Watley @ BreakAway Games

Sam S. Adkins, Ambient Insight

Burnes Hollyman

Claude Comair

Ross @ Microsoft

Clark Aldrich

UW, ischool

SINCE we are always on

AND WE ARE BECOMING

Fully immersed

Observe how we have

Converged So far

And how Convergence

is

An

Ecosystem

http://venturebeat.com/2012/05/30/ mary-meeker-internet-trends-2012/

vQuIZ

http://venturebeat.com/2012/05/30/mary-meeker-internet-trends-2012/











Internet Growth

• How many Global Internet users are there, approximately? – 2.3 B

• What are the top five internet countries? – 1) China (513), 2) USA (245), 3) India (121),

4) Russia (55), 5) Nigeria (45)

• What are the top 3 population penetrations – 1) USA (79%); 2) Turkey (49%); 3) Iran (48%)

• What is the growth rate? – 8%

Mobile • What is the number of global mobile 3G

subscribers? – 1.1B

• What are the three largest country users? – 1) USA (208, 65% Penetration; 31% Growth)

– 2) Japan (122, 95% Penetration, 9% Growth)

– 3) China (57, 6% Penetration, 115% Growth)

– …

– 7) Brazil (41, 17% Penetration, 99% Growth)

– 8) India (39, 4% Penetration, 841% Growth)

Which iDevice is the “breakaway” device?

• A) iPod b) iPhone c) iPad vQ

Which gaming device, iPhone or Android, has ramped up fastest?

Android 4X Faster vQ

When did mobile internet usage surpass more highly monetized

desktop internet usage?

May 2012 vQ

“Are telephones ubiquitous?”

“Yes, telephones are ubiquitous?” vQ

Where do people spend their virtual time?

• (a) Print

• (b) Radio

• (c) TV

• (d) Internet

• (e) Mobile

• 7%

• 15%

• 43%

• 26%

• 10%

vQ

history

research

experience

envisioning

What drives

the vQ?

is knowing

how humans build

emotional

experience.

vQ

is knowing how to

tell stories that

provoke action.

vQ

is knowing how to

build the hero’s

journey.

vQ

is knowing how to scale our

learning.

vQ

is knowing how to digitize

ourselves.

vQ

VQ = avatar Development

Actroid: Repliee

MacDorman, K. F. & Ishiguro, H. (2006). The uncanny advantage of using androids in cognitive science research. Interaction Studies, 7(3), 297-337.

VQ = knowing BOUNDARIES

The “Uncanny Valley”

Web Access Engagement

Imagination Measurement

VQ = avatar REQUIREMENTS

People make to previous expectations

equally to avatars as people

or programmed agents.

Avatars experience what people do in

….

more to the avatar than the real person.

Blascovich and Bailenson, 2011 By GravityDesignStudios.com

VQ = avatar PSYCHOLOGY

VQ = Tracking Daily Progress

Courtesy of T2 PTSD Island in Second Life

VQ = Using Mentor Networks

HMDs

virtual reality applications

1968

VQuiz “Head Mounted Display”

MUDs & MOOs

text based virtual worlds

1975

VQuiz

Tron

CGI based full length motion picture visualizing

immersion

1982

VQuiz

Habitat

on-line commercial game-based virtual world connecting

avatars

Lucas Films 1986

VQuiz

Snow Crash

In 1992, Neal coined the term “M_________”

succeeding the vision of

the Internet

Metaverse

VQuiz

Alpha

World combines social &

“c_______ c_________”

to enable

engagement in 1995

content creation

VQuiz

Second Life

In Sept 2005, how much did SL

report in commercialized

digital goods alone?

$3,596,674 USD VQuiz

Open

Source 2007

What did open source do to programming development?

decentralized it

= Where are we Going from

here?

vQ

let’s start with wearable

any object is digital

any object is addressable

any surface is computable

any library is accessible

communication is transworld

sensors are embedded everywhere

holograms are virtual and real

surfaces are outdoors and indoors

infrastructure is integrated

we think it and it happens

we move, our virtual body reacts

we reach through data

our avatars inherit vDNA

our cities are virtualized

and nano meets bio

1. your “g”

2. immersion

3. engagement

4. virtuality

5. convergence

6. “v” market

7. social psychology

8. cloud applications

raise your VQ by advancing your

knowledge in:

vQuIZ http://www.orionrevolution.com/SiteHome/home%20pics/imaginary.jpg

Eye Poppers

• Who added 17M new users in 7 Days? – www.viddy.com

• Who drove 46M downloads per day

–Apple App Store

• Who has 470M monthly unique users, the big daddy?

–Wikipedia

Re-Imagination

• In what year did mobile phones surpass land lines? After 125 years? – 2002

• What mega-information company just went out of print? After 244 years? – Encyclopedia Britannica

• In what year did internet surpass newspaper ad revenue? After 305 years? – 2010

Images of the Past?

What are these now?

Not Phones, but

Connectivity

Not Facebook Timelines, but

Virtual Residence

Not Twitter, but

Flipboards

2002

2004 2011 2012

1997 1995

2b3d offices are green

They exist only in virtuality

And mostly so do I

[email protected]

“Getting the Best vQuotient” by Ran Hinrichs - Serious Play Conference 2012

Technology

Transcript of “Getting the Best vQuotient” by Ran Hinrichs - Serious Play Conference 2012