Getting Started with Word PressStart Up Institute

ROSS BEYELER @RBEYELER

+

+

+

+

who is this guy?

Founder of Growth Spark.

BusinessWeek Top 25.

Babson College Alumni.

Start Up Institute Boston Hiring Partner.

Projects

Johnny Cupcakes

Continuum

1

2

3

4

5

6

overview

Understanding WordPress

Setting up WordPress

WordPress Themes

WordPress Appearance

Using WordPress

Maximizing WordPress

Understanding WordPress01

what is a content management system?

what is a theme?

what are plugins?

WordPress.com vs. Wordpress.org

.com

Hosting platform for blogs

Free

Choose from pre-selected themes

Can’t add custom themes

Can’t add plugins

They take care of security, spam, backups, etc.

1

2

3

4

5

6

.org

Free open-source software

Host it yourself ($7-12/mo)

Custom Themes

Add plugins

You’re responsible for security, spam, backups, etc.

1

2

3

4

5

Setting up WordPress02

registering a domain

setting up hosting

installing WordPress

installing WordPress. . . today!

http://blogtempo.com

WordPress Themes 03

browsing Theme Forest

installing a theme

WordPress Appearance04

configuring a theme

managing widgets

Using WordPress05

adding posts

adding slides

adding pages

managing menus

Maximizing WordPress06

contact management form: gravity forms

site analytics tools: Google Analytics

seo tools: wordpress seo by Yoast

social media: AddThis

security: limit login attempts

WordPress backup: VaultPress

Resources

themes: ThemeForest

plugins: CodeCanyon

tutorials: WP Beginner

developing resources: WordPress Codex

questions?

growth spark growthspark.com & @growthspark

@RBEYELER