Getting Started with Website Analytics for Economic Developers

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GETTING STARTED WITH WEBSITE ANALYTICS FOR ECONOMIC DEVELOPERS www.wedanet.com The World Economic Development Alliance presents:

description

This is a short slideshare that talks about the impact of Google analytics and Bing Analytics for Economic Developers. This is designed to be a very short intro to setting up your analytics to receive data to find more customers and improve your local economy.

Transcript of Getting Started with Website Analytics for Economic Developers

Page 1: Getting Started with Website Analytics for Economic Developers

GETTING STARTED WITH WEBSITE ANALYTICS

FOR ECONOMIC DEVELOPERS

www.wedanet.com

The World Economic Development Alliance presents:

Page 2: Getting Started with Website Analytics for Economic Developers

Knowing who visited your website, how they got there and what to do with that information can seem daunting and a bit scary. This short guide can help you to understand how to obtain this information. This is the information you need for your marketing efforts.

Analytics are your key to understanding your marketing success.

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Analytics is a fancy Internet word that means: knowing who visited your website, what country they are from, what web browser they used and much more.

For many economic developers that have a marketing background, think of it as market data from your website.

What does ‘Analytics’ mean?

Page 4: Getting Started with Website Analytics for Economic Developers

WHO?

• You can often get a sense who visits your website by looking at their basic information.

WHAT?

• You can see what they were looking for by knowing how they were referred to your website. (What words they used to search for you?)

WHEN?

• What day and time is busiest?

WHERE

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• Where are your visitors coming from? Which pages are the looking at when they get to your website?

WHY?

• Where are they lingering the longest? (This will tell you why they came to your website.)

Website Analytics will give you all of the details that you need to understand who your visitors are and what they came to the website for.

What can you learn from website analytics?

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The King of the Analytics World is Google Analytics (http://www.google.com/analytics/).

There is also Bing Analytics: (http://www.bing.com/toolbox/webmaster).

Getting Started: The Two Big Players

Both of these services are 100% free and make it easy to understand how to set things up and understand the data.

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Create a Google Analytics Account

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Set up your account properties.There are a lot of options. Read closely and it will be easy to decide what you need to do.

Set up your tracking codeThis is a little piece of computer code that you need to put on your website.

Don’t Panic!There are a lot of instructional videos and guides to help you understand what to do.

Sign up for an account.Go to the Analytics Website. Click the Access Google Analytics button and follow the instructions.

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An Even Easier Option

Still not sure?Let your webmaster set up your Google

Analytics for you!They might have already done it.

No Webmaster? Call us at WEDA and we can help as well.

800-632-9332 Ext 1

Help is just one call away. Call WEDA. We

only work for EDCs/EDAs!

We’re getting to the good part soon!

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On most major website hosts, such as WordPress, Blogger and Tumblr, you only need to add it once. The

host site can show you where you can add that information.

On a custom-made website, you might need to add code to every page. The designer can help you, but

otherwise, you will open each page and add the code.

There’s Still Help!Call WEDA’s

Internet specialists

at 800-632-9332!

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The Analytics PageThis is what this is all about!

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The graph chart at the top shows how many page views your website has had.

Below that there is list of the individual pages and how many views watch page has gotten.

These figures can tell you which page is most popular. It also tells you how long people stayed each page. This tells you how desirable the information on the page is.

Reading the Charts

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More Information!

The analytics pages also tell you:• Where your visitors come from• What type of computer they use• What type of browser they use• What keywords are get the most

traffic• Where people leave the site

from

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Some things to remember

There might be dozens of visits that are quick single page stops. These can be search engines polling your site. The page that people arrive on is the one that is the most interesting to potential visitors. This might be the one that you need expand on.

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What to do with all of this information?

This is what you wanted!

This marketing information will help you to find your ideal visitor.

Knowing who they are is the key to finding them later. This is the digital marketing information that you need to expand your Internet presence.

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Just the Beginning!

This is the beginning of your Internet domination. Finding the customer is the key to success. Using Google or Bing Analytics is the key to finding out who they are.

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The World Economic Development Alliance is here to help you get your analytics up and running.

Contact us for assistance or help:Eric Kleinsorge

800-632-9332 Ext [email protected]://wedanet.com