Getting Started with Nuke Suite - January 2016
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Getting Started with Nuke Suite www.nukesuite.com
Transcript of Getting Started with Nuke Suite - January 2016
Welcome to Nuke Suite
This guide’s objective is to help:
• getting started with Nuke Suite (account creation, pages activation) • create your first content publication • moderate all users’ feedbacks • generate your own personalised social reports • launch your first social application • start consolidating social profiles
Should you have any questions, Nuke Suite provides all answers on our free online support website.
Ready to start?
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What is Nuke Suite
Nuke Suite is an integrated social marketing tool for Brands & Agencies.
Our 5 available modules help you grow your social marketing as follows :
Manage conversations across all social accounts
Track and analyse all activities across your
social pages
Turn social media into a true customer service
channel
Transform collected data into actionable
conversion levers
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Capture audience & enrich fan experience
with social apps
Let’s get started!
First steps on Nuke Suite
Access to Nuke Suite
Nuke Suite is a web-based (or SaaS) application that works on desktops, tablets and mobile (responsive mode).
This means you don’t need to download or install any new software on your computer - see browser compliancy
Go to Nuke Suite platform >
Your Private Account on Nuke Suite
Every user on Nuke Suite has a private account. Contact us in order to create new accounts.
Follow steps when you first log in to the platform - see Login for 1st time
Hot tip : you can personalise your password once connected - see Changing Password
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Hot tip : no personal data is stored by Nuke Suite - see My Personal Data
Twitter connectInstagram connect
Facebook connect
Connect Social Channels
Add your Facebook pages, your Twitter, Instagram and YouTube accounts to manage them all through Nuke Suite - see Connecting social channels
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Work As A Team
Nuke Suite gives you the flexibility to manage all social actions as a team. You can share all content and assign tasks to your colleagues or customers, organised in teams - see Working as a team
Hot tip : we can help you organize your teams, ask us to define and manage team members rights.
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Organise content publications for online communities
Engage
Publish on Social Media
Create and schedule across multiple networks within clicks - see Creating a publication
Select networks, content and set-up parameters
Publish now, plan or send for review to team members
Restrict publications or target users by country, language, etc.
Automatically generate shortened URL
Hot tip : Learn how to write the perfect facebook post
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or the perfect tweet
Publications overview
Use our calendar to schedule and overview all publications - see Accessing all publications in the calendar
Filter by networks, accounts, status (planned, published, under review, refused etc.) or tags
Schedule new publications within clicks
Quick overview of all publications status, authors, comments & history
Possible actions : edit, duplicate, delete, review (validate or refuse)
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Review Publications as a Team
Use Nuke Suite as an online post approval tools with your collaborators - see Approving content before publication
Publication approval flow for team collaboration
Comments, history and notifications in the notification center and by email
Content category tags to track content performance
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Use & Share Publication Templates
Create publication templates, use & share them within your team - see Using a publication template
Save publications as templates including text, visuals, videos, links and parameters
Share templates with your team members and define rights for each of them
Use templates to create a new publications within clicks
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Organise & Share Contents on your Secured Corporate Drive
Upload & share content with your team members, agencies or clients - see Starting with content drive
Upload any type of files and organise them in folders
Define sharing rights for each content and/or folders
Up to 2GB of content storage per user account
Hot tip : Nuke Suite allows any types of files to be shared on Drive (JPG, PNG, MOV, PSD, PDF, XLS, etc.)
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Manage conversations with your fans & followers
Answer
Manage User Feedbacks Effortlessly
Follow users feedbacks in real time and reply faster on Facebook, Twitter & Instagram - see Starting with the newsfeed
Closely follow user actions in a multiple-account feed (organised in columns)
Directly manage fans publications : comments, likes, replies, hide, delete, RT etc…
Personalise feeds as you see fit, column by column
Hot tip : You can save several boards and reopen them at any time
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Access Conversation History with Engaged Users
Track fans’ history and access full profile
Access users’ profile on Facebook, Instagram and Twitter
See users influence with activity & number of followers/friends
Access users bio and link to full profile
See users conversations history with the brand
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Work As A Team to Optimise Response Time
Assign UGC through ticket creation and follow-up status in real-time (Social Customer Care) - see Assigning content to team
Ticket creation: assign any piece of UGC to colleagues
Define response time deadlines and priorities
Follow-up all created tickets and current status in real-time (open in progress, completed, etc.)
Hot tip : you can leave notes to collaborators for each ticket
Receive email notifications when a tickets is completed/amended
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Get Alerted Not To Miss Relevant Content
Get alerted through personalised email notifications
Create personalised keyword-based alerts
Manage your own alerts patterns: continuous, hourly, daily, weekly
Hot tip : You can choose whether alerts are received through notification and/or mail
Get alerted when content needs to be moderated
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Personalised reports to track and analyse fan behaviours
Analyse
Analyse Online Community Insights in Real-Time
Customise your own dashboard & export comprehensive reports within clicks - see Statistics for social channels
Create reports for one or more accounts with clicks
Select any period of time (weekly, monthly, quarterly, yearly or customised)
Export data into excel files and graphs into PNG/JPG
Hot tip : You can save your report selection and reopen it at a later time
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Comprehensive Insights for all Social Accounts
Discover how your communities evolve and grow - “Community” tab
Follow-up and analyse your community size overtime
Measure how quick your number of fans/followers grow
Track your communities’ overall engagement rate
Hot tip : You can also generate a multi-account report - see Report for several channels
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Follow-Up and Analyse Engagement
Access all engagement KPIs - “Engagement” tab
Track account publications & interactions
Analyse accounts interactions in detail (likes, comments, shares, RT etc.)
Discover best publications & most engaged users i.e. “influencers”
Measure account reach & impressions
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Optimise Interactions within your Community
Understand your community engagement patterns - “Smart Insights” tab
See what day of the week your account publish the most
Understand what is the best time to publish - based on user engagement history
Use our fan base forecasting tool
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Keep Track and Analyse Content Performance
Access comprehensive and real-time publication insights incl. reach, interactions and engagement - see Discovering Publishing Insights
Track all interactions: likes, comments, shares, clicks
Compare publication engagement across all accounts
Follow-up organic, paid and earned reach for each piece of published content (Posts,Tweets, etc…)
Export all information within clicks
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Competition Benchmark
Compare your own accounts KPIs with those of your competitors - “Competition” tab - see Discovering Competition tool
Create comparisons for Facebook, Twitter, Instagram & Pinterest
Compare KPIs - based on public available data i.e. number of: fans, new fans, publications, interactions (engagement) and bast/least performing posts
Save benchmarks and export reports
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Create compelling social experiences + start collecting data
Enrich
Engage Fans through Personalised Apps
Create customised Facebook apps - 20 available templates - see Starting with Social Applications
Optimise user profile info collection through our Smart Data Catching algorythm
Export list of users and key app insights (number of participants, etc…)
Select template, create app and customise through brand visuals and text
Hot tips : see the list of available application template
We provide guideline documents and PSD files for each app. Direct access from our Help section.
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Create Compelling Social Experiences
20 app templates to engage communities and start collecting user data
Social Content apps Social Contest apps Social Quiz apps
The instant win app lets fans try their luck for prizes, and find out immediately whether they have won.
Instant Win
Quiz lets you ask your fans questions and hold a prize draw for participants.
Quiz
Increase fans, enhance your brand voice, and capture usable data with engaging personality tests.
Personality test
Entertain your fans through a fun, speed-based contest.
Photo Match
Grow and engage your fan base with a viral sweepstakes on Facebook.
Sweepstakes
Publish several apps within the same portal on Facebook.
Portal
Personalised products in a app to generate traffic to your website.
Social Commerce
Invite your fans to publish their own pictures and get them to invite their friends to vote.
Photo Contest
Launch your own Instagram contest and get your community to vote for the best photo.
Instagram contest
Create a song or playlist contest app for your fans with Soundcloud.
Music Contest
Give the power to your fans by letting them vote for their favorite videos.
Video Voting
Publish content and invite fans to re-tweet. The more they re-tweet the better the prizes they can win.
Twitter Contest
Create a poll and invite your users to vote.
Poll
Create a Facebook app showcasing your brand’s Spotify playlist.
Spotify Playlist
Recreate a web page on a Facebook app by pasting HTML content.
Web Page
Enter fans into any contest and capture user data with a user form app.
Entry Form
Insert any piece of your web content into a Facebook application.
Landing Page
Present a product or a selection of products to your fans who can vote to make the promotion higher.
Group Buying
Smart Data Capture and Consolidation Tools
Optimise use data collection through the Nuke Suite technology - See Presenting a form to usersUse Nuke Suite SDC (Smart Data Capture) system to optimise user data collection
Hot tips : use our innovative Smart Data Capture system for data collect optimisation
Personalise fields and set of data you want to capture
Export all collected data through CSV files or APIs (connection to your existing CRM and ERP platforms)
Warning : talk to us to optimise participants conversion rate !
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Reach Fans through Targeted Notifications
Create and manage Social Notifications campaigns with Nuke Suite - see Creating Facebook Notifications Campaign
Use your own social segments to reach targeted users
Increase on-application traffic with Facebook notification campaigns
Track results i.e. CTR, reach and monitor campaigns through real-time status alerts
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Connect Social Media to Marketing & CRM programs
Convert
Access Consolidated Fan Profiles
Access list of user profiles - sort out by name, age, gender, language, score etc.
Advanced search : search by username, email, ID or website
Export list and data manually
Access detailed personal and behavioural info of each profil : gender, IDs, name, email, nationality, age, etc.
Access comprehensive cross-network profiles - click on user’s name - see Accessing consolidated profiles
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Track Users’ Interactions with your Brand
Access full list of user interaction timeline - see Profile interactions
Access the complete list of users’ interactions with the brand on social accounts, day by day: likes, comments, shares
Click to see the content the user interacted on.
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Convert Social Interactions into Fan sScoring
Manage your own fan scoring program through our flexible scoring method
Start collecting scoring for every engaged user
Assign scoring to social interactions e.g. X points for Likes on your website, Y poins for an Instagram comments
Daily automatic exports to your CRM and ERP tools
Integrate the Nuke Suite SDK on your websites and mobile apps to catch social interactions
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Create Fan Segments to Better Reach Targeted Audience
Create segments for analysis or content re-targeting - see Creating user segment
Upload custom audience (client, prospects) - more details here
Create segments within your fan base
Leverage segments when creating notification campaigns or customised applications - see next slide
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Leverage Social Data to Create Personalised Experience
Re-target your fan base with personalised content (on Facebook page and website)
Plug your own product catalogue and push products/offers to targeted segments
Create segments within your fan base i.e. age, gender, country, interests
Dynamic publication of content vs. social profiles + clic to on-site product page
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Keep an Eye on your Communities’ KPIs
Track all communities social KPIs to understand who your fans and followers are
Track all social activities - on social pages + websites + mobile apps
Measure the size of your engaged community - cross-network (Facebook, Twitter, Instagram, etc…)
Analyse the repartition of all interactions (likes, comments, shares, etc.)
Access the fan score insights (best score, average score etc.)
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We believe you deserve one-to-one support and consulting
Professional Services
We’re here to help !
Nuke Suite offers best-in-class support, including:
User guides & PSD templates for all applications
A-to-Z online Frequently Asked Questions
Video demo’s
Email & phone support
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