Getting Started with Mobile on Salesforce1
-
date post
12-Sep-2014 -
Category
Business
-
view
10 -
download
0
description
Transcript of Getting Started with Mobile on Salesforce1
Marc Benioff Chairman & CEO
Getting Started with Mobile on Salesforce1
@sivellsf
Scott Ivell Senior Manager, UK Product Marketing
@gdenny189
Gary Denny Principal Sales Engineer
Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Why does Mobile Matter?
The Rise of Mobile Computing
4
3Q08 2Q09 1Q10 4Q10 3Q11 2Q12 1Q13
Your Employees & Customers
Your Company 76 Million PCs
230 Million iOS/Android Unit Sales
Source: Strategy Analytics. “Global Smartphone Shipments Hit Record 230 Million Units in Q2 2013.” July 2013. Source. Gartner. July 2013.
2Q13
Welcome to the Internet of Customers
Terminal
Client
Devices Products
3G/4G
SNA
Mainframe
LAN/WAN
Server
Cloud
Social � Mobile � Cloud � Connected
1,000,000s
1,000s
1,000,000,000s
The Internet of Customers: The Business Opportunity
Connected Customers
Connected Partners
Connected Employees
Connected Communities
Connected Apps & Products
Mobile Opportunity
Decrease Sales Cycle
Decrease Administrative Time
Increase Forecast Accuracy
Reduce Sales Call Costs
Increase Win Rates
Eliminate Redundant Activities
Increase Field Sellling Time
8Copyright 2013 Duarte Inc. Confidential. 8
Source: Gartner AADI Summit, “Mobile and Social: Major Drivers of Your Web.” August 14-15, 2012.
Our Employees Live in Micro-moments
9Copyright 2013 Duarte Inc. Confidential.
9
We Get Things Done in Micro-Moments
Deposit a check
Share a photo
Pay for coffee
Hail a cab
Book a flight
Find a restaurant
Reserve a table
Trade a stock
Pay a bill
Create a music station
10
Copyright 2013 Duarte Inc. Confidential.
10
...approve a purchase order
...collaborate on opportunities
...get notified during key account events
...create a quote
...capture meeting details
...review account history
...share a file securely
For Work, we want to...
...escalate customer issues
...review dashboards
Where are the Mobile Business Apps?
90% Of All Enterprise Apps Will be Mobile by 2017
20%
Source: Gartner, Ian Finley, Research VP; 2010
of enterprise apps are mobile
2013
2017
90%
of enterprise apps
will be desktop and mobile
But it’s Difficult to Build Connected Apps
Complexity of form factors
Limited number of developers
Multiple operating systems
Multiple platforms
have deployed apps ½ <
60%
40%
20%
Perc
ent o
f Res
pond
ents
Mobile apps are critical
Mobile apps deployed
2013 Study of 1,300 Global Executives “The Rise of the Customer-Led Economy”
It Takes Too Long to Build Apps on Legacy Platforms
buy & setup hardware
install complex software
define user access
build & test security
make it mobile &
social
setup reporting &
analytics
build app
Legacy Platforms 6-12 Months?
Idea App
Salesforce1 Platform is the Fastest Path from Idea to App
App Idea
build app
Idea
buy & setup hardware
install complex software
define user access
build & test security
make it mobile &
social
setup reporting &
analytics
build app
Legacy Platforms
App
6-12 Months?
The Salesforce1 Customer Platform
Transform your sales, service, & marketing:
Connect all your customer data
Connect all your apps
Breakthrough for Developers, Admins, Partners, and Employees
Salesforce1 Platform APIs
Salesforce1 Mobile App
Salesforce1 Platform Services
Force.com Heroku1 ExactTarget Fuel
Experience Salesforce on Any Device
Download the Salesforce1 Mobile App today.
Your AppExchange Apps
Your CRM
Your Custom Apps
All your past investments...
Feed First UI
Notifications Platform
Publisher Actions
...now in the future
Salesforce1
Salesforce1 Unifies the Salesforce Mobile Experience
Salesforce Touch CRM access Custom apps Agility of HTML5
Chatter Mobile Feeds People & Groups Files Native experience
Salesforce1 Mobile App
Logger & Forcepad Sales productivity tools Task management Call logging
Salesforce Classic CRM data Analytics Tasks & events Native phone features
Getting Started with Mobile
Customize the Salesforce1 Mobile App for Your Business
Your Custom Apps Your Business Actions
Add any custom employee apps to the Salesforce1 App
Create custom business actions to get work done in the
feed
Your AppExchange Apps
Connect mobile-optimized partner apps right inside
the Salesforce1 App
Demonstration
Adp customer story slide
ADP Equips Sales to Run Their Business from their Mobile Devices • Customized Publisher actions for sales reps to
quickly take action on the go • Access mobile dashboards to keep track of sales • Lead to close selling process all on mobile
• Digital sales aid for face-to face selling • All content stored in Salesforce and accessible
through a native iPad app • Branded with all custom content including video
Going Beyond your First Steps
Two Great Ways to Build Your Mobile App Portfolio Salesforce1 Mobile App Configurable by Admins out of the box
Custom Mobile Apps Built by Developers with our Mobile Services
For employee facing apps For customer-facing experiences
All built on the Salesforce1 Platform
Create Branded, Customer-facing Apps with Salesforce1 Mobile Services
Digital Sales Aid Class Scheduling
Event Collaboration
Customer Orders
Join the Salesforce1 Group in the Success Community
bit.ly/SuccessSalesforce1
Access Release Resources
Collaborate with Peers
Interact with Product Managers
Get all Your Release Questions Answered
Receive Special Access to Sneak Peeks