Local Search MarketingFor Limousine and Transfer Services Operators

Local Search dominates searchresults pages

For businesses operating local services, it's essentialto be managing your presence and optimizing your

listings

Where to List your Business?Start with: Google My Business - Bing Local - Yelp and

Yahoo Local. Then, Foursquare - Citysearch -Yellowpages. And keep going...there's a link to a full

list later

Your ListingYou probably don't want customers coming to your home.

Google understands this and limousine and transfer servicescan list as a Service Area Business see more:

https://support.google.com/business/answer/3038163

KeywordsIt's important to know what keywords customers use when

searching for your business, and to use those in your businesslisting where it makes sense to do so. Find Keywords with:

https://adwords.google.com/KeywordPlanner

https://moz.com/local-search-ranking-factors

More about Ranking Factors

An important factor you'll often hear mentioned is'NAP Consistency', which unfortunately is not related

to daily nap times, it's consistency of your Name,Address and Phone number across the internet.

Cleaning up old local listings and maintainingconsistency of your business details can help send a

clear signal to search engines that your the real deal.

NAP Consistency

So, your'e listed at Google Places, Bing Localand Yahoo Local. GREAT! Now, you'll also

want to be getting referrals and 'local citation'support by listing at Yelp, Citysearch and so

on.

Not only does this broaden your reach, but mayalso assist with the ranking of your listing atGoogle/Bing/Yahoo according to the study by

the team at Moz.

Citation Support

For a list of Local Citation sites by category see the list atMoz and for the top citation sources by country there is a

great list at Whitespark.

Resources

https://moz.com/local-search-ranking-factors

https://moz.com/learn/local/citations-by-category https://www.whitespark.ca/top-local-citation-sources-by

Bonus Local Marketing TipsAnother key factor in Local Marketing is being listed in

industry niche hubs. Start your search locally to findopportunities, which may include the local Chamber of

Commerce, local newspapers service directories and localtourism websites.

Then, move from local to industry wide, such as travel portals,TripAdvisor (http://tripadvisor.com) and Lonely Planet(

http://lonelyplanet.com) have business directories and forums,niche service directories such as Airport Master

(http://airportmaster.net), and there's many more, you'll needto search for the ones that are relevant to your specific

services, location and so on.