Getting Started with LinkedIn
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date post
18-Sep-2014 -
Category
Business
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Transcript of Getting Started with LinkedIn
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Lift off with LinkedIn Presented by Katherine Chalmers
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Agenda
What is LinkedIn? What you can do with LinkedIn What basic features you need to know Basic tips for using LinkedIn Getting started
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About LinkedIn?
Leading social media community for business professionals 259 million members; +172K per day 184 million unique visitors per month 2 million companies have Company Pages 2.1 million+ LinkedIn Groups (7 per user) 5 billion professionally oriented searches 60K developers using the LinkedIn API 400K unique domains use the LinkedIn Share button 25% of unique visiting members used mobile devices
Source: QuickSprout, Linkedin, BusinessInsider, LinkedIn
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Whos on LinkedIn
Source: http://www.businessinsider.com/infographic-who-really-uses-linkedin-2012-2
Global membership 2/3 in US & Europe
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Whos on LinkedIn
Source: http://www.businessinsider.com/infographic-who-really-uses-linkedin-2012-2
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Whos on LinkedIn
Source: http://www.businessinsider.com/infographic-who-really-uses-linkedin-2012-2
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Whos on LinkedIn
Source: http://www.businessinsider.com/infographic-who-really-uses-linkedin-2012-2
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Whos on LinkedIn
Source: http://www.businessinsider.com/infographic-who-really-uses-linkedin-2012-2
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Business Engagement
Source: http://www.quicksprout.com/2013/12/19/how-to-increase-linkedin-engagement-by-386/?display=wide
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The story of your professional future
LinkedIn isnt a place to dump a snapshot of where youve been. Its an opportunity to stay connected to people, and to demonstrate where you are now, and where you plan to go next.
- Chris Brogan
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What can you do on LinkedIn?
Create an online professional profile Keep your network up to date on your activities Collect and display recommendations
Connect & reconnect with business colleagues Research people and companies
Get introduced to prospective employers and partners Get access to job opportunities in your network Interact with experts in your field
Ask questions, join the discussion & share your expertise
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LinkedIn for Companies
Recruiting Corporate branding Content promotion (including sponsored updates) Sales networking Build community
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10 Ways to Use LinkedIn
1. Increase your visibility 2. Increase your connectability 3. Improve your Google PageRank 4. Enhance your search engine results 5. Perform blind, reverse, and company
reference checks
6. Increase the relevancy of your job search
Source: http://blog.guykawasaki.com/
Guy Kawasaki
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10 Ways to Use LinkedIn
7. Make your interviewer go smoother 8. Gauge the health of a company 9. Gauge the health of an industry 10.Track startups 11.Ask for advice 12.Integrate into a new job 13.Scope out the competition
Guy Kawasaki
Source: http://blog.guykawasaki.com/
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The Features You Need to Know
Profiles Jobs Answers & Groups Pulse News Professional Features
Sales Human resources Marketing
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Public profile
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Full Profile
Summary Experience Languages Skills Education Recommendations Additional info &
contact guidelines
Viewers of this profile also viewed...
You see Who viewed your profile How many searches
youve appeared in
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Jobs
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Groups
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Groups
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Pulse
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Basic Tips
Dont be a jerk Tell the story of where youre going
Position yourself strategically Custom headline, description key words
Complete your profile Professional highlights > not just resume regurgitation Use a professional picture, not a crummy iPhone shot Check the spelling! Include skill key words
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Basic Tips
Link to people you know and trust Get recommendations Join relevant groups and participate Share interesting, valuable content
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Additional Resources
Jigsaw.com ZoomInfo.com GlassDoor.com Salary.com What Color is Your Parachute
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Questions for next week?
Now that youve gotten started, what else do you want to know?
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Contact
Katherine Chalmers linkedin.com/in/katherinechalmers @kathchalmers [email protected] 703.740.0178