Getting Started with a Facebook Page
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FACEBOOK Women In Digital Lausanne - 24.02.16 Getting started with
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Transcript of Getting Started with a Facebook Page
FACEBOOK Women In D ig i ta l Lausanne - 24 .02 .16
Gett ing started with
#Photography #Technology
#SocialMedia#Movies#India
I’m Joanie Waelti
Jan. 1984 – 5 years old
HELLO!
AGENDA
1 Create your page
2 What’s in there
3 Posting
4 Analytics
5 Tips & Tricks
42% of the Swiss population is on Facebook
Numbers of Nov. 2015
On facebook42%
Not on face-book58%
If you’re a business or public figure, you need a Facebook Page, not a profile.
“ “
{ }1 Create your pageStart to brand yourself
From yourHome feed
Type Create pagein the Search field
or
<<< Click here
Get Started and follow the Set up wizard.
{ }2 What’s in thereTabs, Buttons, etc…
Fill in amaximumof informationon theAbout tab.
Take yourtime on theSettings tab
- Explore- Test
{ }3 PostingDraft, scheduling and more
Some new postingoptions that aren’tavailable on yourpersonal profile.
Other options after posting.
Share it now
What should I post?80/20 Rule Engaging Diverse
Short Visuals
When should I post?Max 4 times per week
Max 2 times per day
Best days: Thursday & Friday + weekends
Facebook is all about conversation: answer, chat, engage…
“ “
More advice Be honest Keep posting regularly Use reasonable moderation Write grammatically correct posts Promote your posts if you can
afford it
{ }4 AnalyticsWhat does this mean? And that?
Mouse overon this side
Change the period here
Check the info icons
Everything is clickable
Could anUnlike matcha specificpost?
When & howmany searchesfor my page?
Checkengagementhere.
Check what’swrong too.
How doyour fansvisit yourpage?
Where do they comefrom?
See whenyour fansare online.
See & refinemore postsstatistics.
This is who your fans are: gender, age, country…
{ }5 Tips & TricksAlways good to know
Check how your competition is doing.
InsightsBottom ofOverview
Arrange the leftside Sections
& do this from any Section.
Pin an important post
Like a Page as your Page
Back to your Page, check the feed
Like another Page’sPost as your Page
And comment too.
Add Instagram
THANK YOUTwitter & Instagram: @webfairyjoEmail: [email protected]
http://fb.com/picturesofindiahttp://picturesofindia.org
