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Getting Started on Social Media - Building Your Online Personal Brand
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Transcript of Getting Started on Social Media - Building Your Online Personal Brand
HOW TO: JUMPSTART YOUR ONLINE BRAND VIA SOCIAL MEDIA
WHY WE’RE TALKING ABOUT THIS…
YOUR GOALS
Establish yourself as an expert in your field Become the go-to
resource
Make yourself approachable and human
Make valuable media, customer and partner connections
GET LISTED
LETS GET STARTED…
STEP 1 – CREATE A HOME BASE
WHY TWITTER?
Build a network
Access professional relationships
Fast knowledge sharing
Leverage problem solving
Create influence
YOUR TWITTER BIO IN 2 MINUTES
Most important 140 characters you write on Twitter are in your bio, not your tweets
Your Twitter bio is often the deciding factor in whether someone follows you or not
THE GOOD, THE BAD, THE UGLY
Here’s the good:
Here’s the bad:
Here’s the ugly:
QUICK TIPS - HOW TO DO IT
1. Use Keywords
2. Use a real location
3. Describe what you REALLY do
4. Include a URL
WHY LINKEDIN?
Prove your expertise
Keep in touch with people who care most about our business
Build your industry network – people & groups
Recommendations
HOW TO DO IT
Write a succinct bio Connect with other SM
sites & blog
Connections
Get recommendations –past jobs & customers
Join groups in your industry network
Publish content regularly
BLOG
WHY START A BLOG?
Demonstrate your expertise Commitment & passion to the industry
Stay active and knowledgeable in a field/topic
Establish a community of subscribers, commenters & promoters
Multiple touch points – RSS, email, on-site, social media
HOW TO DO IT
Determine platform: Blogger, Tumblr, hosted site (i.e. on GoDaddy)
Topic
Brainstorm
Connect social channels
Encourage comments, develop community & following
THIS IS NICE, BUT WHERE DO I FIND CONTENT????
Top industry blogs technorati.com, alltop.com help find top blogs – subscribe!
Ask friends / peers
View what people share on Twitter, FB, LinkedIn – create lists (listorious.com has lists)
Google blog search
Google alerts
THE 50/50 RULE
50% of the content you share on social media should be from you – your blog
50% of the content should be interesting pieces from others Relative to your industry Blogs from influencers / experts
REMEMBER..
Be consistent among channels
Be conversational & ask question Listen, respond, contribute, be relevant
Promote your blog posts & those of Backupify
RT the influencers
Talk about customer interests and feedback
Build relationships
THE BIGGEST GOAL
It’s never about you, your products or your goals, it’s about the readers!
THE RESULTS – VANITY CHECK
CHECKING YOUR INFLUENCE Radian6 PeerIndex Alterian SM2
ScoutLabs Sysomos Klout – FREE!
NOW INTEGRATE IT!
QUESTIONS?