Getting Started in Mobile
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Transcript of Getting Started in Mobile
TODAY:
3.6 BILLIONPeople around the world have a mobile phone
Why Use Mobile?
Why Use Mobile?Over 285 million Americans are mobile subscribers, about 91 percent of the total population.
Source: CTIA Semi-Annual Wireless Industry Survey
187 Billion Text messages sent monthly in 2010 vs.9.8 Billion in 2005
Mobile will become the most common way of accessing the Internet.
Source: Nielsen - http://blog.nielsen.com/nielsenwire/consumer/smartphones-to-overtake-feature-phones-in-u-s-by-2011/
By 2014
What Do People Do On Mobile?
Besides text & talk
82% Research and Read news
45% Manage and Plan
65% Keep Entertaine
d
89% Stay Connected
Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011
81% Browsed the Internet
77% Used a search engine
68% Used an app
48% Watch videos
How Do I Benefit from Mobile?
Mobile Drives Traffic
79% of Americans use their phone for shopping related activitiesSource: The Mobile Movement Study, Google/Ipsos OTX MediaCT ,
Apr 2011
Mobile Drives Sales
74% Of American smartphone shoppers made a purchase as a result of using their smartphone.Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr
2011
For Communications & Marketing
SMS is the most effective channel for marketers because of its simplicity, adoption (or) familiarity, and unbiased reach.
Virtually all phones are SMS capable, which means you can deliver you message to approximately 5 billion phonesSource: Emarketer Sept. 2010
Bulk SMS is One-to-Many:
Use Bulk SMS to:
Send out special promotions and sales alerts
Send text alerts to students & faculty
Text employees who are out in the field
To Drive Sales
Mobile is Transforming Everyday Shopping Behavior
Mobile coupon redemption is 10x that of traditional coupons
Source: Borrell Associates, April 2010
Nearly one in five users ages 18 and older will redeem a mobile coupon, representing growth of 117.6%.
Redemption rates for digital coupons are higher than those for paper coupons, falling somewhere between 5% and 20%.
Other Mobile Tools to Engage Consumers
Mobile Polls/Voting
Mobile Text-To-Screen
Mobile Text Reminders
Mobile eCards
QR Codes
Best Practices for Mobile Marketing
Design for Mobile
WRONG for Mobile!
RIGHT for Mobile
Design for scrolling thumbs, not a wandering mouse
Let Users Opt in & Opt out
Get found via mobile search because consumers regularly use their phones to find and act on information.
Combine Mobile Tools in Your Marketing campaign
Make Your Mobile Campaign:
RELEVANT
INFORMATIVE
FUN
Ready to Get Started in MobileMarketing & Communications?
Email: [email protected]
Phone: 646.530.8632 ext 2
http://facebook.com/RDZMedia
http://www.linkedin.com/in/rdzmedia
http://twitter.com/roaddoggz
http://www.youtube.com/user/RDDZprod
Contact us for a FREE TRIAL of our Mobile Communication Platform
http://mobile.rdzmedia.com