Socially Accepted Your CEO needs to get social.

And not in a bar.

@MaxKringen

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•  75% surveyed says a socially active CEO gives the company a human face or personality. (Source: Weber Shandwick):

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73% say a socially active CEO gives more employees a chance to communicate directly with their leadership – real or perceived. (Source: Weber Shandwick):

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Major benefits of CEO participation in social media (Source: Go-Gulf):

•  78% say better communication •  78% say improved brand image •  64% say more transparency •  45% say improved company morale •  45% say better leadership

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82% of consumers are more likely to trust a company whose CEO and leadership team engage on social media. (Source: Go-Gulf)

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Only 1 in 5 CEOs have a social media account. (Source: Magnet Media Labs)

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Half of consumers believe that CEOs who don’t use social media will get out of touch with customers. (Source: Magnet Media Labs)

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8 in 10 consumers say they’re more likely to trust a company whose CEO and team engage in social media. (Source: Magnet Media Labs)

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81% of employees believe that CEO’s who engage on social media are better equipped to lead companies in the web 2.0 world. (Source: Go-Gulf)

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77% of consumers are more likely to buy from a company whose CEO and leadership team engage on social media. (Source: Go-Gulf)

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49% of corporate reputation is attributed to how people view the CEO. A little social media can go a long way.(Source: Magnet Media Labs)

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81% of employees consider social CEOs better leaders. (Source: Magnet Media Labs)

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43 percent of executives with socially active CEOs labeled their company’s leader as inspiring compared to only 26 percent of the executives with CEOs not using social media. (Source: Weber Shandwick)

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76% surveyed says it shows the company is innovative if the CEO is socially active. (Source: Weber Shandwick):

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Out of the 30% that do have social profiles (Source: Reuters):

•  5 of the 19 CEOs on Twitter have never tweeted, and other accounts are “underutilized”

•  25 of the 38 CEOs on Facebook have less than 100 friends

•  Only 4 CEOs are on Google+ •  Not a single Fortune 500 CEO is on

Pinterest

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61% of executives with socially active CEOs believed that their CEO’s social media activity enabled their company’s leader to be more effective in managing a crisis. (Source: Weber Shandwick)

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93% of consumers believe that CEO engagement on social media helps communicate company values, shape a company’s reputation, and grow and evolve corporate leadership in times of crisis. (Source: Magnet Media Labs)

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78% of professionals would prefer to work for a company whose leadership team is active on social media. (Source: Go-Gulf)

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70% of Fortune 500 CEOs don’t have a profile on any social network. (Source: CEO.com)

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76% of all executives believe it is a good idea for CEO’s to be social. (Source: Weber Shandwick)

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CEO’s who use social media are viewed as better communicators, more open and accessible, and more inspirational than CEO’s who don’t. (Source:  Weber Shandwick)

MaxKringen me@maxkringen.com

@maxkringen Linkedin.com/in/maxkringen