Getting Social: Public Engagement and the Use of Digital Tools CIP Infuse 2013
98
Public Engagement and the Use of Digital Tools CIP Infuse 2013 Workshop
-
Upload
iheartcities -
Category
Education
-
view
258 -
download
2
description
Getting Social: Public Engagement and the Use of Digital Tools Workshop by Tracy Vaughan and Amanda Mitchell at the CIP Infuse 2013 Conference in Vancouver, BC. The purpose of the workshop was to introduce how social media and online tools can be used in planning and public engagement. Drawing on case study examples from the City of Vancouver, a range of social media and online tools will be demonstrated and discussed.
Transcript of Getting Social: Public Engagement and the Use of Digital Tools CIP Infuse 2013
Public Engagement and the Use of Digital Tools
CIP Infuse 2013 Workshop
The Day Ahead• Intros
• Getting Started
• Group Exercise
• Lots of Tools
• Group Exercise
• Social Media
• Group Exercise
• Wrap up
3
Who are we? What do we do?
12
Tracy Vaughan
Amanda Mitchell
Photo by Harold Simons
Vision
• Citizens, community groups, organizations, and businesses have the opportunity to participate in decisions that affect their lives.
Photo by Celia King
Selecting Engagement Tools
NOT YET!!!
Photo by OZinOH
7
Until you know your objectives, you can’t select your tools.
Photo by renway2007
If you build it, they will come...
Myth
Photo by samuelnbarnett
If I go online, I don’t need very many resources
Myth
Photo by kadaltik
Not everyone is online, we would be leaving seniors behind
Myth
Photo by krcla
Vancouver’s Digital Movement
12
81% Vancouver’s
mobile penetration
Vancouver’s tablet penetration
13%
80% of Canadian
citizens surveyed like the idea of automatic
notifications about
government services
3.9% of B.C’s employed population work at
Start-up companies.
Nearly a quarter of Canadian internet users engage in an online discussion
related to government policies or public issues, but
not necessarily on an official government
site.
People aged 55 and older are now the fastest-growing
demographic of internet users and now account for one in five internet users,
which is actually more than people aged 10 to 24, 25 to
34, and 35 to 44 who comprise 10, 18, and 18 percent of internet users
respectively. (ComScore 2011)
40,000new immigrants enter B.C each
year
Canadians say that location
based notifications are most used for road construction,
weather, and traffic.
54% of Canadians are comfortable with validating their
identity on line to protect their information.
The consumerization of technology is driving both private and public organizations to rethink the way they engage with their
stakeholders
If I use online tools, I don’t have to do in-person events
Myth
Photo by Kurtis Stewart
If you want to participate in your pajamas, you can!
Getting buy in from the top
• Know why you want to use the tool – how it will achieve your objectives
• Know the pros & cons about the tools• Address potential concerns• Find relevant case studies• Treat it as a pilot
Photo by iheartcities
TOOLS
Online questionnaires
Easy to use
20
Strategic questions
Strategic collection
Know who you are hearing from
Think about your audience
Provide the details they need
Use the language your audience speaks
Thank them and encourage sharing
Discussion forums
30
40
Best practices
• Have clear questions• Seed the conversation • Be proactive on answering questions
or dispelling myths• Keep the focus of the conversation
on track• Have clear participant rules • Use a tool that allows the
participants to self-regulate
41
Ideation tools
Design competitions create a lot of buzz
A picture is worth a thousand words
44
Crowdsource the information you need
40
40
41
41
45
Can be used for ongoing issue identification
Learning trade-offs
Digital tool criteria
Helps meet project objectives
Ease of access
Entices participation
Ease of analysis
Data security
Make information clear and interesting
Meet people where they are
Photo by jasonahowie
52
52
See what people are talking about
Photo by Dustan Sept
The public is online and expects you to be too
54
Fighting through the noise
54Photo by asiandevelopmentbank
55
Social media is about relationships
55 Photo by civellod
56
Amplify your message
56
Photo by estimmel
57
Photo by waynerd
Real-time communications when you need it
58
Social media is transparent
photo by Juliusreque
Start by listeningPhoto by pasukaru76
Put Policy in PlacePhoto by sAeroZar
61
Have the right people run your accounts photo by pestoverde
Map out what you are going to talk about Photo by johanneslundberg
Be social
Photo by iheartcities
Create discussion guidelines
Have a response plan
\Manage with a platform
Sentiment Analysis of @CityofVancouver
68
Questions to ask when creating a new social media account for an engagement program
• What existing channels do you have?• Who’s your audience? • What are you calling it?• How long is the engagement process?• What happens after?• How will you build an audience?• Do you have the bandwidth to maintain?
71
• 1 to 2 posts a day, maximum! • Don’t just talk about yourself • Photos and videos are popular
(repurpose material from events)• Use questions to start conversation• Create Facebook events • Encourage people to share posts,
events• Can purchase Facebook advertising • Do NOT tie to twitter!
Facebook best practices
75
Twitter basics
• @name (Like an email address)• # = hashtag (Similar to an email subject
line)• RT = retweet (Like forwarding an email)
• 1 posts a day at the bare minimum • Don’t just talk about yourself • Photos and videos are popular
(repurpose material from events)• Use questions to start conversation• Great to summarize an event• Search people who are interested in
your topic• Answer questions
Twitter best practices
• Use hashtags• Talk like a human• Shorten links• Converse with people• Follow and be followed• Incorporate into events
Twitter best practices
Use hashtags at events
Ask people to join the conversation
Live tweet events.
Amplify your message with
your supporters
Host a twitter chat
Twitter Lexicon
• Twitter The platform • Tweet A post on twitter. “Did you
see that tweet that @CIPInfuse sent?”• Followers People who subscribe to
your posts• Tweeps Slang for twitter followers• DM Direct message. A private post
between you and a follower
84
85
• Meant to be used on a mobile. Perfect for taking photos at events to build buzz
• Space out your posts• Upload creative images and apply a
filter• Follow people• Tag everything!• Include a description and web links• Cross-post to Twitter and Facebook• Can use for photo contests
Instagram best practices
90
91
• Follow people and be followed• Organize into boards• Pin relevant photos and websites• Add notes and hashtags
Pinterest best practices
Digital tool criteria
Helps meet project objectives
Ease of access
Entices participation
Ease of analysis
Data security
Analyzing your feedback
Working with your data
Your consultation summary
•Start with what you did•Who you heard from•What were the high level themes / did different populations have different views?•What were the outliers/where was there conflict
Share it!
