PowerPoint Presentation

Its About Smart Data Not Big Data Andy RadovicRegional Director, Digital, Asia Pacific, Maxus

How you can use data in a very simple way to make a very big change1 Question I want to Explore Today:

Achieved 700 Kilos in 1 YearPhysicalRelationshipSocial

My ChangeFrequent jogging with my wife

Grew personal network

Big Data

90% of the worlds data has been created in the last two years!

Tracking search queries for the term big data

The two Biggest contributors are smartphone use and social media addiction

Long Ago, People Danced at Concerts, Now They Video, Click, Share, Tweet

1990s2010s

From Mary Meeker14

Amount of global digital information created & shared from docs to pics to tweets grew 9x in five years

2.7 Zettabytes7.9 Zettabytes[2012][2015]But its just getting started

In the US alone, there is a shortfall of 190,000 analytics experts and 1.5 million data-savvy managers with the necessary skills to make decisions based on the analysis of Big Data.

Data Analyst

Is the chief data officer an addition to the agency C-suite that will stick?

Ogilvy & Mather is among the first agencies to create a CDO role, as the influx of data and modern approaches to analytics change how agencies do business and serve their clients. The company has hired former Acxiom exec Todd Cullen as its global chief data officer reporting to Miles Young, worldwide chairman and CEO at the WPP-owned shop.Aug 2013

data is the new oilCredit: David McCandless

The democratization of data20

data is the new soilCredit: David McCandless

Credit: David McCandless

We believe that the single biggest barrier in our ability to glean insights from data is in how the data is presented

William Playfair?

The worlds first bar, line, and pie charts of any renown are believed to have been devised in the late 1700s by a Scottish engineer and political economist, William Playfair (17591823). Considered the founder of graphical data representation, Playfair produced a number of visualizations on economic and political issues of interest to the British empire

On inspecting any one of these Charts attentively, a sufficiently distinct impression will be made ... and the idea which does remain will be simple and complete.-William Playfair

An observation Playfair made in the 18th century is true in the 20th century as well: On inspecting any one of these Charts attentively, a sufficiently distinct impression will be made ... and the idea which does remain will be simple and complete.1

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In the information age we have access to more data and knowledge than at any previous point in human history. But more accessible data doesnt necessarily mean more processable data

We need a system where we can process this mess of information for us and break it down into comprehensible pieces, often enhancing it by placing it in deeper contexts and by finding surprising patterns

Tracking search queries for the term data visualization tools

The Emergence of Data Artists

Jer ThorpJonathan HarrisDavid McCandlessMartin Wattenberg

I would like to tell you that the wind map is the coolest and most valuable piece of weather I could ever use! I am a farmer in Oklahoma and just found this map a few days ago. I find it extremely useful for planning when I spray and do other field work like making hay

Mesmerizing. I used it to teach my kids about wind patterns yesterday and we forecasted tornados in the midwest given the large pressure area and cold/warm fronts converging there. Today I read that Texas indeed had tornados yesterday and the kids are awestruck that they figured that out

Jer Thorps Just Landed

Jer Thorps Good Morning

Gold Winner: CNN Home and Away

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Bronze Winner: Evolution of Web

Silver Winner: FilmStrips

Huge movement in Quantified Self apps

Gold Winner: The Antimap

And new companies are popping up to help drive the industry

How Are Brands Applying This?

Googles Journey to Online Purchase

How do different marketing channels affect customer purchase decisions?

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Googles Journey to Online Purchase

Channels play different roles in the customer journey45

Googles Our Mobile Planet

Channels play different roles in the customer journey46

Mapping Media Consumption in Singapore

NYT Visualization Labs

The launch of The New York Times Visualization Lab, allows readers to create compelling interactive charts, graphs, maps and other types of graphical presentations from data made available by Times editors. NYTimes.com readers can comment on the visualizations, share them with others in the form of widgets and images, and create topic hubs where people can collect visualizations and discuss specific subjects.

NYT Visualization Labs

Graph your Inbox by Gmail

Netflix & TV Programming

Netflix's first foray into original programming, the "House of Cards" series, has been a big hit. The company says the series brought in 2 million new U.S. subscribers in the first quarter of 2013, a 7% increase over the previous quarter. The company's chief content officer said in February that Netflix uses "really big data" to pick which shows to produce and how to promote them. Yet Netflix's debut as a producer also demonstrates something far more important: how Big Data can fundamentally change the structure of an industry by shifting the balance of power.

Netflix & TV Programming

Using treasure troves of information on online customer viewing habits, Netflix are designing new TV series that their data tells them will win.

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Moneyball

=Using data to find talented undervalued players and visualizing them into a winning team

Provolv Cricket App

http://www.youtube.com/watch?v=zKhoJAp3Zgw

950 data points54

The NBA & Stats LLC

The NBA and Stats LLC announced a plan to install motion-tracking technology in every NBA arena beginning with the upcoming 2013-2014 season.

Stats SportVU Player tracking system, a platform that includes six cameras and exclusive software, will be used by all 30 NBA teams during game play to record and measure the movements of the ball and all players on the court. A continuous stream of data and innovative statistics will therefore be available, chronicling speed, distance, player separation and ball possession for a deeper and more targeted analysis.

950 data points55

The NBA & Stats LLC

http://deadspin.com/heres-every-single-shot-lebron-made-in-game-7-in-one-g-551284643Every shot LeBron James made in Game 7 of last seasons finals

950 data points56

LinkedIn

Unilever on Tableau

Automating Your Insights

Data SourcesNugit Insight

www.nugit.co

Automating Your Insights

To what degree did data visualization improve business insight?74% said Very High

Reference: TDWI Research Q1 2011

To what degree did data visualization improve user productivity?67% said Very High

Reference: TDWI Research Q1 2011

With visualization, users can identify relevant patterns and trends that might take hours or days with tabular reports. As a result, analysts can spend more time analyzing data and less time finding or creating it. Business users no longer have to spend time building pivot tables or running SQL queries, said Doherty of Dartmouth.

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How you can use data in a very simple way to make a very big change1 Question I want to Explore Today:

key takeaways

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be simple

design is important

interaction is more important

empower your audience

Audit: do an audit on how your currently reporting and if theres an opportunity to improve

Tools: Understand what tools and platforms are out there to help aid you in your ability to report and design

Data: Map out what data you are collecting, where its coming from and how youre storing it

Visualize: Decide if you need to bring in a data artist to help build some template to enhance your identity

What You Can Do

Thank You