Getting resultsPriit Kallas, Dreamgrow.com

Internet is the ultimate direct channel

Measurable goals

Leads &signups,permission

Image http://www.sxc.hu/photo/840748

Always BeTesting

If it doesn't make

dollarsit doesnt make

senseDan Zarrella

Targetgroup

Who they are? Interets?

+10%

What they do? Behavior?

+10%

Message & content.What to say?

1. What is it? 2. What can I do with it?

+10%

3. Why should I do it?

Value

(benefits)

+10%

Motivators+10%

Bonuses+10%

PriceThe lowest price might not have the most sales.

+10%

PresentationDesign and form

+10%

One of these banners is 3x more effective than others.

Which?

Traffic sourcesa.k.a. Media

websites, search, social media, email, offline

+10%

Image: Sam LeVan sxc.hu/photo/578005

Landing pages

DO NOT SEND PEOPLE ON THE HOME PAGE!!!!

+10%

ACTION!buy, signup, request info, give feedback,

download, like, share, comment

+10%

ResultsMeasure everything!

dollars, leads, signups, downloads, comments, feedback, sharing

So what?

If it doesn't make

dollarsit doesnt make

senseDan Zarrella

ROIROI

The money is in the list

“The most powerful force in the universe is compound interest”

2,85x

Homework

0. Change campaigns

to continuos programs

1. Segments and interests

2. Beaviour

3. Message: what to say

4. Benefits

5. Motivators

6. Bonuses

7. Price point

8. Design and form

9. Media selection

10. Landing pages

11. Action

12. Test everything

Tools

1. Mailinglist program

or CRM

2. Web statistics

(Google Analytics)

3. Testing platform

(Google Website Optimizer)

Tänan!

Priit Kallaswww.dreamgrow.com, priit@dreamgrow.ee