Getting Granular on Twitter
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Getting Granular on Twitter:Tweets from a Conference and Their Limited Usefulness for
Non-participants
Martin Ebner, Herbert Mühlburger, Sandra Schaffert, Mandy Schiefner, Wolfgang Reinhardt, and Steve Wheeler
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http://www.flickr.com/photos/toddhiestand/197704394/
Increase indevices
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Getting Granular on TwitterEbner, Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Mobile Learning?
http://flickr.com/photos/thomcochrane/416206133/
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Getting Granular on TwitterEbner, Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
“…. learning materials must be designed for easy access by the nomadic learners
during using mobile technology regardless of where they are located and which network
infrastructure they are using to access information”
Allen, 2007
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Microblogging is a small-scale form of blogging, generally made up of short, succinct messages, used by both users and
business to share news, post status updates and carry on conversations Templeton, 2008
http://www.flickr.com/photos/cogdog/601808418
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Is microblogging a possibility for a specific community to exchange ideas,
interests and information?
http://www.flickr.com/photos/vividbreeze/480057824
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Getting Granular on TwitterEbner, Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
http://www.twitter.com
http://www.jaiku.com
http://www.pownce.com(down on December 15, 2008)
http://www.flickr.com/photos/ericrice/1815164756/
http://www.plurk.comhttp://identi.ca/
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Getting Granular on TwitterEbner, Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
http://www.twitter.com
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Getting Granular on TwitterEbner, Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
http://www.slideshare.net/mweller/twitter-microblogging-and-living-in-the-stream-presentation?type=powerpoint
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Daily Chatter
Templeton, 2008
http://www.flickr.com/photos/cogdog/601808418
Communicator
Reporter
Exchanger
Different kind of people using microblogs
Java et al, 2007
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Getting Granular on TwitterEbner, Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
http://cogdoghouse.wikispaces.com/TwitterCycle
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Getting Granular on TwitterEbner, Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
http://www.flickr.com/photos/leapfrog_photo/2532068489
Twitter is fine for chat, but how can we use it for reporting at
scientific conferences?
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Getting Granular on TwitterEbner, Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Pre-studies – Use of Twitter at conferences
• ED-Media 2008
• Summer School 2008
• ED-Media 2009
http://www.flickr.com/photos/haagsuitburo/2342058525
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Getting Granular on TwitterEbner, Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Twitter stream beside keynote (ED-Media 2008)
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http://www.flickr.com/photos/nuagedenuit/276092250
“in the background we discussed things more
deeply than the guys on the stage”
“Twitter can be distracting - you pay less attention”
versus
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Getting Granular on TwitterEbner, Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Number of Tweets at ED-Media 2009
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Getting Granular on TwitterEbner, Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
“... top trend makers show who is the heartbeat of this online
community and the key terms pointed out, what the community
was talking about”
http://www.flickr.com/photos/radekreks/316541927
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Getting Granular on TwitterEbner, Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
• for communication amongst participants
• for communication amongst organizers /presenters and audience
• for reporting to non-participants about the conference
http://www.flickr.com/photos/haagsuitburo/2342058525
Research outcomes – Twitter can be used in the context of conferences:
“Event Amplification”
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Getting Granular on TwitterEbner, Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Research Question:
Is Twitter useful to report from a conference in order to share the event with the
scientific community outside the conference?
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Getting Granular on TwitterEbner, Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Study:
• Educamp Hamburg 2010 (barcamp; unconference)
• Twitter was monitored from 5.2 – 4.3.2010 (used Hashtag #ec10hh)
• In summary 2110 tweets were examined
• Two stage analysis – automatically and manually
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Getting Granular on TwitterEbner, Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Four categories of Tweets:
• Irrelevant Tweets “Who found my drinking cup? #ec10hh”
• Administrative Tweets “Wifi is not available #ec10hh”
• Topical Discussions “nice idea of @estudyskills Aggregation of all student weblogs at Tumblelog gives overview”
• Topical Tweets “open-learning: initiative on OER usage for informal education: http://u.nu/4a7ya #ec10hh”
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Getting Granular on TwitterEbner, Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Categories of Tweets (manual analysis)
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Getting Granular on TwitterEbner, Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Detailed Analysis of Tweets (manual analysis)
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Getting Granular on TwitterEbner, Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Discussion
• Keyword extraction (automatically analysis) did not show any interesting result – no direct correlation
• In average each user posted 6 tweets during the conference period
• High number of Retweets (18%) – often not useful without the necessary context
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Getting Granular on TwitterEbner, Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Main Outcome:
If we reduce the tweets to those occurring during the conference
period (5th and 6th February) only 120 posts are of interest at all,
which relates to about 6%
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Getting Granular on TwitterEbner, Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Interpretation – Twitter usage follows other logic:
• usage as backchannel with limited comprehension potential for outsiders
• usage of self promotion and profiling to generate attention for own profile
• documentation and illustrating connections
• usage as a public notepad
• usage as an evaluation tool
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Getting Granular on TwitterEbner, Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Outlook:
What must a web-based application that can also be used
offline (without Internet connection) for information retrieval and knowledge
discovery based on a micro-content system like Twitter look
like?
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Getting Granular on TwitterEbner, Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
http://grabeeter.tugraz.at
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Getting Granular on TwitterEbner, Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Archive and
Searchoffline
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Getting Granular on TwitterEbner, Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
• Micro-content (tweets) is achievable due to the fact that any tweet can be retrieved at anytime from a local hard-drive
• Micro-content is storable in a way that the user can distinguish between different events
• Micro-content is searchable along keywords, hashtags, time frames as well as different entities (URLs, @, ... )
Grabeeter allows ...
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Getting Granular on TwitterEbner, Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Microblogging has potential
for the future
http://www.flickr.com/photos/161/
- if we see it as a new
communication channel
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SOCIAL LEARNINGComputer and Information Services
Graz University of Technology
Martin Ebner
http://elearning.tugraz.at
http://elearningblog.tugraz.at
Grab and Search your Tweetshttp://grabeeter.tugraz.at
Slides available at: http://elearningblog.tugraz.at
@mebner@timbuckteeth