Getting employability dressed for successNASES Conference

July 2014

Charles HardyHigher Education EvangelistLinkedIn

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Today’s agenda

So why LinkedIn?

The 3 Pillars of LinkedIn Success

The Power of Data – the LinkedIn Alumni Tool

The Employer Perspective

So what next...?

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I’m eating a #donut

I like donuts

Here’s a video of me eating a donut

Here’s an great photo of my donut

This is where I eat donuts

Here’s a donut recipe

I’m listening to “Donuts”

I’m a Google employee

who eats donuts

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• My skills include donut eating• I’m qualified in donut making• I work in the donut industry• I’m passionate about the future of donuts• I’m connected to donut experts• Here’s a video / photo / recipe on donuts

©2014 LinkedIn Corporation. All Rights Reserved.

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1M+jobs

Some BIG numbers

300M+

UK professionals

3.5M+active company profiles

150+industries

Executives from every

FTSE 100

60K+college and university alumni groups

company

39M+students and recent grads

15M+

professionals

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“Facebook for old people!”

“Professional

= Scary old stuff!”

“I have nobody in my network.”

“It costs money, right?”

“You join LinkedIn when

you have a job.”

“I have nothing to put in my profile.”

Why join LinkedIn?

To move the odds in your favour…

Help students at every milestone

Choosing a Direction

Which universities send students to the top law firms?

What are my career options if I choose this degree?

I didn’t know I could get an internship at IBM!

What companies hire the most marketing graduates?

Getting There

Who can give me the inside scoop on this university?

Am I keeping up my skills with students in my field / course?

Who has internships for people like me?

How do I keep in touch with the all the people I’ve met along the way?

CO

LL

EG

E

YE

AR

S

Choosing University

Faculty Engagement

Research

Postgraduate study?

Alumni Network

Success at 1st Job

Internships

Finding 1st Job

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Why get your students onto LinkedIn?

Help your students get hired– Search opportunities and be sourced by employers– Sell their capabilities and potential– Network for opportunities– Gather intelligence

Employability – your university’s brand

Tracking – data on graduate destination and career paths

Engagement – with students/alumni now and in future

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Coaching studentsThe 3 Pillars of LinkedIn Success

What you knowWho you knowWho you are

LinkedIn tools plus “netiquette”

Your Identity

Who you are

1. Be FOUND 2.Be GREAT

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Your Network – not just for today but for the future

Who you know

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The Power of the Extended Network

Use LinkedIn insights to your advantage

What you know

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What you know…Research and intelligence

Industry experts and influencers (via Groups)– Can students join your Alumni Group?

Employer intelligence (via Following Companies)

Culture and role insights (via Employee profiles)

Market intelligence (via Following Influencers & Sectors)

The Power of DataThe LinkedIn Alumni Tool

Launch of University Pages on LinkedIn – marrying DATA and BRAND

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Unparalleled graduate destination data

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Unparalleled graduate destination data

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Unparalleled graduate destination data

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Unparalleled graduate destination data

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Unparalleled graduate destination data

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Unparalleled graduate destination data

The Employer Perspective

AttractSourceEngage

FREE JOBS!!!

Targeted marketing

ATTRACT

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SOURCEEmployers proactively target/source the talent they need using the LinkedIn Recruiter tool

They can search on ANYTHING:

– University

– Field of Study

– Graduation Date

– Keywords

– Groups

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ENGAGE

Building relationships and brand engagement with the target audience

E.g.– Campus events– Webinars– Groups– Site visits– Internships

What’s next?

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What’s next for LinkedIn?

Evolve and improve - enhanced tools and resources for Career Services and Students

– With your help

University Pages go Mobile

Exploring Degree Verification partnerships

– e.g. HEAR

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What should you do next?

1. Establish how you get your students to use LinkedIn and provide LinkedIn coaching clinics

2. Work with your Faculties, Communications and Alumni Relations representatives to leverage your LinkedIn assets – University Page and Groups

3. Work with Employers to optimise the use of LinkedIn from both sides

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university.linkedin.com

students.linkedin.com/uk

Thank you.

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