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Getting down to business with social media for flooring dealers
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Getting Down to Business with Social Media Becky McCray http://is.gd/ GAPsocial
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Transcript of Getting down to business with social media for flooring dealers
Getting Down to Business with Social Media
Becky McCray
http://is.gd/GAPsocial
1. Small Town Style
2. Recommended Tools
3. Finding the time
Roadmap:
1. Small Town Style
http://is.gd/GAPsocial
“Give customers something they’ll hold onto until they’re ready to buy.” • Jim Henderson, Carefree Carpets,
Charlotte, NC
Provide valuable information
Be yourself. Use your own voice.
Use a variety of media and styles.
Speak naturally online
Talk less about you and more about them.
Boost your local community.
Talk about your people.
Be a social media mirror.
Follow smart people.
Listen more than you talk.
Learn from others online
2. Recommended Tools
http://is.gd/GAPsocial
Recommended social media tools
Blog
Video Face book
Blogging
What to talk about on your blog
Products Design inspiration Installation
Cleaning Myths Problems to avoid
Posterous WordPress
Tumblr Blogger
Picking the right blogging serviceWhat you say is more important than where you say it.
Video
Your TV commercials
Video created by brands you carry
How-to videos from YouTube
Borrow good video from others
What to show on video
How to use video to promote your small business
Your people
Customers’ solutions Demos
Your community Experts
Sketch a plan
Keep videos short
Keeping video simple
How to do simple videos
How to do simple videos for your business
Start with the camera you
have
Prepare and pick the right
spotUse a tripod
Shoot more than once
Edit with your existing
software
Share and distribute video
YouTube Your Blog
Recommended Tools
Facebook Pages for flooring dealers
Claim your Page, not create a Profile
Know your purpose
Share customer stories, photos, videos
Facebook Pages for flooring dealers
Encourage customers to share their photos
Tie-in with brand contests and promotions
Follow up with individuals, post-purchase
Other Tools
Google Local pages Yelp
Use other people’s pagesReviews influence whether people give you a chance.
Spend your time where your customers are
Use Gist.com to find out
What about Twitter, Foursquare, etc.?
3. Finding Time
http://is.gd/GAPsocial
Create daily goals
Make that a checklist
Use it daily
At a specific time
Finding the time for daily actions
Answer a customer question
Update your Facebook status
Respond to comments
Post a new picture
Sample daily goals
Multiply one blog post about a customer’s experience
Post on your blog
Email with MailChimp
Quote on Facebook Page
Share photos
Pinterest It’s all mobile
Offers & deals
A look ahead
Getting Down to Business with Social Media
Becky McCray
http://is.gd/GAPsocial
