Getting Curation Right: The Tools of the Trade
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Transcript of Getting Curation Right: The Tools of the Trade
@amyvernon#TheLabNYC#SMX #14C
Getting Curation Right
Tools of the Trade
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What Curation Is
Source: Ho John Lee, via Flickr Creative Commons
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What Curation Is
• Setting specific criteria regarding the material you’ll gather together
• Gathering that material together in an easily digestible manner
• Enabling others to access, use and add to the information
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What Curation Isn’t
Source: Dilbert, 10/30/11
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What Curation Isn’t
• Automatically pulling together data using an algorithm
• Automating social shares or posts of an RSS feed
• Automating reshares from content-sharing platforms
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The Right Tool for the Right Job
Photo mosaic by mkasahara via Flickr Creative Commons
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Would you use this:
When you need this?
Wrench photo by Brian Yip via Flickr Creative Commons Scissors photo by Azri via Flickr Creative Commons
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List.ly
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List.ly
• Curate the best in a specific topic• Allow others to add their favorites (and
continue curation by adding only those you want to)
• Enable voting on entries• Embeddable on your site• All links in the list are live, providing SEO value
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Scoop.it
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Scoop.it
• Social curation network• Build pages of topics• Target audience is marketers, entrepreneurs,
consultants• Highly educated audience (75% have post-
secondary education)• Provides healthy excerpt, enabling reader to
decide what to click through on
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Tumblr
Source: AJ Cann, via Flickr Creative Commons
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Tumblr
• Skews young• True blend of blogging platform and curation
platform• Can use to power your on-site blog• Can live separately from your site• Cultivates community• Very visual
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Source: FunDefinitions.com
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• Extremely visual.• Big traffic driver.• Enables group curation – but no control of
what others curate onto your boards.• Quality of the image matters above all else.
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Spundge
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Spundge
• Pulls in content from up to a dozen social network firehoses based on your search terms
• Select items for inclusion• Embeddable as liveblog or post-event story• Focused on the journalism sector
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Storify
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Storify
• Similar to Spundge.• Used a lot to curate events after the fact.• Allows you to add in deeper context around
the live conversation.
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Rebelmouse
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Rebelmouse
• Somewhere between aggregation and curation
• At base, aggregates according to filters you put in
• You can add in or remove content, further refine your filters according to what it does
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More toolsDelicious – social bookmarks, gathered in groups, shareable & searchable
Pearltrees – collaborate on content curation, topics branch off one another
Curata – automated curation software; aggregation leading to curation*paid
Xydo Curation / Curate.me – Curated content for newsletters, etc.; aggregation leading to curation*paid
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Source: Anne G via Flickr Creative Commons
Contact me
www.Facebook.com/AmyVernonwww.Facebook.com/InternetMediaLabs
www.Twitter.com/AmyVernonwww.Twitter.com/InternetLabs
http://j.mp/AmyVGplushttp://j.mp/IMLGplus
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