GETTING COMFORTABLE

WITH BEING

UNCOMFORTABLE.

An auto-biographic .pptx by Mark Fairbanks

@MarkFairbanks

translatordigitalcafe.com

1993-95 Dufour& Associates

1995-97 Sprecher Barrett,

SprecherBarrett Bertalot,

SprecherBertalot(now called Noise)

1997 Meyer & Wallis (For a six-week cup of coffee)

1997-2000 KohnkeKoeneke,

KohnkeHanneken

2000-05 Octane, Inc.

2005-08 Hunt Adkins

2008

I was really good at making stuff like this.

And then one day, I walked away. (sorta)

CREATIVE(S)Deliverables that come out of the Creative

Department made by an Art Director and

Copywriter which have been approved by

The Creative Director.

CALL ME CRAZY,

BUT THIS SEEMED

RATHER LIMITING.

MEANWHILE,

DIGITAL WAS HAPPENING.

NIKE+

I NEEDED A NEW

DEFINITION OF CREATIVE.

TO BE CREATIVE MEANS THE ABILITY TO USE

YOUR UNIQUE PROBLEM

SOLVING TALENT

ON ANYTHING.

SO, WHO’S CREATIVE?Musicians

Entrepreneurs

Mathematicians

Hackers

Food Truck Owners

Women and Children

Everyone Thanks to digital

(and yes, art directors and copywriters)

THERE HAS NEVER BEEN

A BETTER TIME TO BE

CREATIVE. EVER.

BUT.

TO BE REALLY GOOD AT IT,

THERE’S A LOT TO LEARN.

AND LEARNING HAPPENS

IN REAL TIME.

CONSIDER.

Half a billion people accessed mobile

internet worldwide in 2010.

Usage is expected to double

within five years as mobile

overtakes the PC as the most

popular way to get on the Web.Source: mobiThinking 3/2011

Since I began giving my presentation, on

Facebook there were:

1,587,000 wall posts, 2,716,000

photos uploaded and 10,208,000

comments posted.

Source: AllFacebook.com

75 percentThe percentage of U.S. iPad users that are

interested in seeing videos within magazine

ads on their iPad.

Source: eMarketer

FEEL A LITTLE

UNCOMFORTABLE?

(It’s perfectly okay to say yes)

ifttteh.

What do weneed to learn?

What does it (really) mean?

How do we deliver?

What does it look like?

What’s next?

Online

Offline

Life

CREATIVE ELASTICITY

BUT.

(I know. Dangit.)

Most companies encourage

their employees to simply do

what they’ve always done—

that makes for better profit,

and it keeps employees

content in jobs they know

they can do.

ARE YOU READY FOR

A LIFETIME OF

PLAYING IT SAFE?

#xdlab A Safe Place to See

How We All Think

T R A N S L ATO R L A B H O U R S A R E H E L D E A C H

W E E K O N T U E S D AY S A N D T H U R S D AY S

F R O M 8 - 1 0 A M AT 4 1 5 E . M E N O M O N E E S T.

T H E Y A R E F R E E A N D O P E N TO T H E C O M M U N I T Y.

W E TA L K A B O U T D I G I TA L , S O C I A L , B R A N D I N G ,

T E C H N O L O G Y, C R E AT I V I T Y, A N D H U M A N B E H AV I O R .

W E S E RV E R E A L LY S T R O N G C O F F E E .

W E S H A R E I D E A S .

I T ’ S M A G I C .

FLAVOR

LOCALGOOD

CRAFT

SUSTAINABILITY

CONSISTENCY

TASTINGS

EVENTS

AWARDS

HOME BREWERS

SERVERS

COMMUNITY

SUPPORT

CRAFT FANATICS

BREWERY TOUR

SELL THROUGH

PULL

WORK ETHIC

GRASS ROOTS

PRIDE

STREET CRED

REAL MILWAUKEEANS

NEW FACE

SEASONALS, ABV

CREATIVITY

PROGRESSIVE

GLASSWARE

SCRATCH

PACKAGING

UNTAPPD

ASK “WHY?”

AND FERVENTLY BELIEVE

“WHY NOT?”

Thanks!