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Getting an eCommerce Site Running in 30 Minutes
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Getting an eCommerce Website Up and Running in 30 Minutes WordCamp Orange County June 2nd, 2012 1
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This presentation was done for Wordcamp Orange County 2012 at Vanguard University. An introduction to developing an eCommerce website, and the steps that are required to properly plan and execute the project. Learn more at http://www.apptivo.com
Transcript of Getting an eCommerce Site Running in 30 Minutes
1
Getting an eCommerce Website Up and Running
in 30 Minutes
WordCamp Orange CountyJune 2nd, 2012
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Who Will Benefit?Small Business OwnersWP NewbiesFreelancersGraphic DesignersSEO ProfessionalsAnyone interested in
eCommerce!
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About the PresenterProduct manager at ApptivoWordpress developer since 2005Ran a web design & IT services firmProgramming for 10 yearsQA automation engineer for 7 yearsOC native
Terrible with PowerPoint
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Presentation Breakdown1. The scenario2. Gathering the right information3. Selecting your technology4. Creating a website plan5. Making it happen!!!6. Day-to-day management7. Future expansion plans
Yoga, Pilates, and MoreA fitness supplies business who sells primarilyYoga & Pilates equipment.
No web presence
Small budget
1 week deadline
Project ScopeDesign, develop, and deploy
the website
Show general information about the business
Allow purchase of product through the website
Create a method for users to contact the business
Gather the Right InformationLay down clear goals for the project
1. Sell product!2. Make business appear more trustworthy3. Get in touch with more customers
Acquire all branding materialsLogoCompany colors
Organize product inventoryName, Description, PhotoPricing & Shipping Information
Website text content
Choose Your WeaponsRequired Tech
CMSPayment GatewayeCommerce PlatformEmail
Optional TechGoogle ShoppingShipping QuotesAPI/XML FeedSSL
Take Care of the BasicsDomain
Will SEO be important?How will people be accessing
the domain?
HostingHow much traffic is expected?How many domains are
needed?Wordpress support?
Form the Site StructureBase pages on content
that meets your goalsDon’t forget pages
needed for eCommerceInclude pages required
for legal protectionIf a page doesn’t focus
on a goal, it doesn’t belong on the site (yet)!
Select a Website DesignCustom Design Wordpress ThemeExpensiveSlowHeadaches
1. Install the theme2. …3. Profit
Write the Website ContentPage Meta Data
Title, Keywords, Description
Page ContentAbout us pageContact us pageThank you message(s)Blogs
Don’t forget…Bullets are your best
friend
Organize Your Attack Plan1. Set up Wordpress2. Install the plugins3. Configure the plugins4. Apply the theme5. Create pages & insert content6. Import the inventory7. QA & Cleanup
Make it Happen
Ready, Set, GO!
…Rambo
Validating Your WorkDoes the website:
Meet your goals?Have bugs?Missing information?
Last of all…Does the customer like
it?
