Getting ahead and getting hired in social media & digital
40
Getting ahead (and hired) in social media & digital PR CIPR Summer Social - 5 August, 2010
-
Upload
stephen-waddington -
Category
Business
-
view
2.914 -
download
0
Transcript of Getting ahead and getting hired in social media & digital
Getting ahead (and hired)in social media & digital PR
CIPR Summer Social - 5 August, 2010
@wadds
Getting ahead (and hired) in social media
Web shadows
Networks and building reputation
You are what you post
Getting ahead and getting hired
Cautionary tales
Your personal reputation
Google is a reputation engine
Google results for Stephen Waddington
1. Blog
4. Slideshare
5. Twitter
6. LinkedIn
7. Marcom Professional
8. Reputation Online
10. SiteVisibility
Personal SEO (with thanks to Ben Cotton)
Source: Ben Cotton
Web shadow
Web shadow: the new CV
Demonstrate skills
Serendipitous connections
Employers check you out
Source: Me and My Web Shadow, Antony Mayfield
Building your network
Source: LinkedIn
Building your network
Source: Stephen Davies’ blog
Building your network
Source: Ruth Jones and Dan Howe
Making connections
Build your network
Listen and learn
Ensure relevancy
Engage
Online should complement offline
Source: Image by Sean Bernard via Flickr
Building your personal reputation
Blog: Philip Sheldrake
Source: Philip Sheldrake’s blog
Source: Taryln on Flickr
Flickr: Carolyn Mendelsohn
Digital portfolio: Ben Cotton
Source: Ben Cotton’s personal web site
Podcast: Shel Holtz and Neville Hobson
Source: For Immediate Review podcast
Curation: Mike Litman
Source: Mike Litman’s Lifestream
You are what you post
Join a conversation
Source: PR Week
Participate in communities
Source: CIPR LinkedIn discussion group
Pitch guest blog opportunities
Source: Melanie Season on Reputation Online
Syndication
Source: Andrew Smith on Marcom Professional
A curious tale: social network to print
Source: Wadds’ PR blog
Getting ahead and hired
Laura Tosney: YouTube job application
Source: Laura Tosney’s YouTube site and her blog
Jed Hallam: Facebook campaign
Source: Jed Hallam
Matt Watson: Twitter hire
Source: Wadds' PR blog
Josh Halliday: SR2 Blog
Source: SR2 Blog
Cautionary tales
Off message content
Dodgy images
An unfortunate search result
Wrap up
Getting ahead (and hired) in social media
Web shadows
Networks and building reputation
You are what you post
Getting ahead and hired
Cautionary tales
Recommended reading
Source: Me and My Web Shadow, Antony Mayfield
