Getting a Job: Social Media Know-How is Good, But Mom's Advice is Even Better
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Transcript of Getting a Job: Social Media Know-How is Good, But Mom's Advice is Even Better
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PR + Social Media Summit
April 8, 2010
Marquette University
Milwaukee, Wisconsin
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Getting a Job:
Social Media Know-Howis Good,
But Mom’s Adviceis Even Better
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Agenda
Who is looking for talent? What are they looking for? Where do you find these jobs? How can social media help? What does mom have to say about it?
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Who is looking for talent?
Job market is better Most industries are participating Entry- to mid-level is the strongest Senior-level is the weakest
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Who is looking for talent?
Hottest: Digital, interactive marketing and social media
Coldest: Graphic design and print/video production
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Who is looking for talent?
Bader Rutter & Associates Blue Cross and Blue Shield Association Chicago Mercantile Exchange Harley-Davidson Motorcycle Company Hiebing
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Who is looking for talent?
Johnson Controls KemperLesnik Kohl’s Department Stores Lindsay, Stone & Briggs Manpower International
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Who is looking for talent?
Monroe Clinic Northwestern Mutual Radiological Society of North America UW-Whitewater Wisconsin Dept. of Tourism
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What are they looking for?
Bader Rutter Blue Cross CME Harley-Davidson Hiebing
PR Senior AE Mktg. Comm. Assoc. Comm. Services Dir. Adv. & Promo. Mgr. PR Counselor
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What are they looking for?
Johnson Controls KemperLesnik Kohl’s LSB Manpower
Global PR Director Account Director Asst. Mgr. PR Assoc. Media Dir. Sr. Web Copywriter
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What are they looking for?
Monroe Clinic Northwestern Mutual Radiological Society UW-Whitewater WI Dept. of Tourism
Sr. Comm. Specialist Sr. Comm. Consult. Public Info. Mgr. Asst. Dir. Med. Rel. Comm. Specialist
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Where do you find these jobs?
Agencies/Corporations/Non-profits Colleges/Universities Executive Recruiters Industry Resources
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Where do you find these jobs?
Job Boards Professional Associations Social Networking Sites Staffing Firms
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Where do you find these jobs?
Agencies/Corporations/Non-profits Create a top 50 to 100 prospect list Monitor on a regular basis
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Where do you find these jobs?
Executive Recruiters Bloom, Gross & Associates CareerTrac Lynn Hazan & Associates Melinda Holm & Associates Spano Pratt Tesar Reynes
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Where do you find these jobs?
Job Boards CareerBuilder.com CreativeHotList.com ChicagoJobs.com TheLadders.com MarketingJobWire.com MilwaukeeJobs.com TalentZoo.com
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Where do you find these jobs?
Social Networking Sites LinkedIn.com
Profile Jobs Groups Directory
Meetup.com Search by topic and city
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Where do you find these jobs?
Social Networking Sites Twitter.com
@AConnJob @JTrantowski @ArtceIQ @JudiWunderlich @CoolJobsAtLC @FullhouseLive
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Where do you find these jobs?
Social Networking Sites Twitter.com
@GetPubRelatJobs @PRSAJobCenter @TMJ_Chi_Adv @WriterJobsChi @TwitJobSearch
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How can social media help?
Elevate your visibility Be found Get creative
Demonstrate your expertise 80/20 rule
Build and cultivate your network Online and offline touchpoints
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What does mom have to say?
Clean up your room Say “hello” to the new kid Go outside and play Say your prayers
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What does mom have to say?
Clean up your room 70% of hiring decision-makers The “B” words
Beverages Boobs and butts Bad language Bad judgment
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What does mom have to say?
Say “hello” to the new kid Networking is still the best
Listen How can I be of benefit to the other person?
The Big Shoes Multiple 1 year of experience = 3 to 5 solid contacts
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What does mom have to say?
Go outside and play Stay current
1-2-3 Rule Industry blogs, publications, resources, etc. Social media applications and tools
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What does mom have to say?
Say your prayers Ask for help Appreciate your family and friends
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Contact Information
Jeff Carrigan [email protected] www.linkedin.com/in/jeffcarrigan www.twitter.com/BigShoesNetwork www.bigshoesnetwork.com 414-962-4222