Getting a Healthy Facebook Heart Rate
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Transcript of Getting a Healthy Facebook Heart Rate
![Page 1: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/1.jpg)
Healthy Facebook
HeartUsing Facebook Insights
and Graph Search to create content your (true) fans
will love
Avital Eidenbom - @avidavital
![Page 2: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/2.jpg)
Brain
Avital Eidenbom - @avidavital
![Page 3: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/3.jpg)
Brain
Heart
Avital Eidenbom - @avidavital
![Page 4: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/4.jpg)
Brain
Heart
Blood
Avital Eidenbom - @avidavital
![Page 5: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/5.jpg)
Blasting Broadcasts
Building Relationships
OR
Avital Eidenbom - @avidavital
![Page 6: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/6.jpg)
Avital Eidenbom - @avidavital
Super Café: Super Social Network!http://youtu.be/WPZW8_ID-l4
![Page 7: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/7.jpg)
Avital Eidenbom - @avidavital
Super Café: Super Social Network!http://youtu.be/WPZW8_ID-l4
![Page 8: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/8.jpg)
Traditional Funnel “Social Funnel”
Avital Eidenbom - @avidavital
![Page 9: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/9.jpg)
Product | Services
Traditional Funnel “Social Funnel”
Avital Eidenbom - @avidavital
![Page 10: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/10.jpg)
Product | Services
Target Market
Traditional Funnel “Social Funnel”
Avital Eidenbom - @avidavital
![Page 11: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/11.jpg)
Product | Services
Target Market
Advertise
Traditional Funnel “Social Funnel”
Avital Eidenbom - @avidavital
![Page 12: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/12.jpg)
Product | Services
Target Market
Advertise
Promote
Traditional Funnel “Social Funnel”
Avital Eidenbom - @avidavital
![Page 13: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/13.jpg)
Product | Services
Target Market
Advertise
Promote
Blast
Traditional Funnel “Social Funnel”
Avital Eidenbom - @avidavital
![Page 14: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/14.jpg)
Product | Services
Target Market
Advertise
Promote
Blast
$
Traditional Funnel “Social Funnel”
Avital Eidenbom - @avidavital
![Page 15: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/15.jpg)
Product | Services
Target Market
Advertise
Promote
Blast
$
Traditional Funnel “Social Funnel”
Avital Eidenbom - @avidavital
![Page 16: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/16.jpg)
Product | Services
Target Market
Advertise
Promote
Blast
$
Profile Engaged Market
Traditional Funnel “Social Funnel”
Avital Eidenbom - @avidavital
![Page 17: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/17.jpg)
Product | Services
Target Market
Advertise
Promote
Blast
$
Profile Engaged Market
Understand Problems, Likes,
Social Habits
Traditional Funnel “Social Funnel”
Avital Eidenbom - @avidavital
![Page 18: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/18.jpg)
Product | Services
Target Market
Advertise
Promote
Blast
$
Profile Engaged Market
Understand Problems, Likes,
Social Habits
Build Relationships with Customers Using
Relevant and Engaging Content
Traditional Funnel “Social Funnel”
Avital Eidenbom - @avidavital
![Page 19: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/19.jpg)
Product | Services
Target Market
Advertise
Promote
Blast
$
Profile Engaged Market
Understand Problems, Likes,
Social Habits
Build Relationships with Customers Using
Relevant and Engaging Content
Offer Solutions or “Luxuries” that your Product or Service
Provides
Traditional Funnel “Social Funnel”
Avital Eidenbom - @avidavital
![Page 20: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/20.jpg)
Product | Services
Target Market
Advertise
Promote
Blast
$
Profile Engaged Market
Understand Problems, Likes,
Social Habits
Build Relationships with Customers Using
Relevant and Engaging Content
Offer Solutions or “Luxuries” that your Product or Service
Provides
Stay Top of Mind with Customers and first choice when needing to make a
purchase (even if competitor “sounds better”)
Traditional Funnel “Social Funnel”
Avital Eidenbom - @avidavital
![Page 21: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/21.jpg)
Be sure you’re logged into Facebook and have access to the admin panel Click on “See Insights”
Avital Eidenbom - @avidavital
![Page 22: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/22.jpg)
Avital Eidenbom - @avidavital
![Page 23: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/23.jpg)
Avital Eidenbom - @avidavital
![Page 24: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/24.jpg)
Avital Eidenbom - @avidavital
![Page 25: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/25.jpg)
Discover Which Day AND Time of Day
Your Fans are on Facebook the Most
Avital Eidenbom - @avidavital
![Page 26: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/26.jpg)
Avital Eidenbom - @avidavital
![Page 27: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/27.jpg)
“Megaphone Ad”
Avital Eidenbom - @avidavital
![Page 28: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/28.jpg)
“Megaphone Ad”
•Reached over 37K •CTR: .055% (above average)
•Spent over $12 •Result: 349 Actions
Avital Eidenbom - @avidavital
![Page 29: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/29.jpg)
“Megaphone Ad”
•Reached over 37K •CTR: .055% (above average)
•Spent over $12 •Result: 349 Actions
“Funnel Ad”
Avital Eidenbom - @avidavital
![Page 30: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/30.jpg)
“Megaphone Ad”
•Reached over 37K •CTR: .055% (above average)
•Spent over $12 •Result: 349 Actions
“Funnel Ad”
•Reached over 12K •CTR: 2.197% •Spent over $10 •Result: 446Actions
Avital Eidenbom - @avidavital
![Page 31: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/31.jpg)
By time ad was over reached 32K people, 2K Actions and CTR 1.5% ($70)
Avital Eidenbom - @avidavital
![Page 32: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/32.jpg)
Re-Cap
Avital Eidenbom - @avidavital
![Page 33: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/33.jpg)
SOCIAL MEDIA
Re-Cap
Avital Eidenbom - @avidavital
![Page 34: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/34.jpg)
SOCIAL MEDIA
SOCIAL MEDIA
Re-Cap
NOT
Avital Eidenbom - @avidavital
![Page 35: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/35.jpg)
SOCIAL MEDIA
SOCIAL MEDIA
Re-Cap
NOT
Avital Eidenbom - @avidavital
•Drop the megaphone and make it personal.
![Page 36: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/36.jpg)
SOCIAL MEDIA
SOCIAL MEDIA
Re-Cap
NOT
Avital Eidenbom - @avidavital
•Drop the megaphone and make it personal.
•Use Facebook Insights to find out YOUR TRUE FANS
![Page 37: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/37.jpg)
SOCIAL MEDIA
SOCIAL MEDIA
Re-Cap
NOT
Avital Eidenbom - @avidavital
•Drop the megaphone and make it personal.
•Use Facebook Insights to find out YOUR TRUE FANS
•Post according to“Engaged Fans” behavior
![Page 38: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/38.jpg)
SOCIAL MEDIA
SOCIAL MEDIA
Re-Cap
NOT
Avital Eidenbom - @avidavital
•Drop the megaphone and make it personal.
•Use Facebook Insights to find out YOUR TRUE FANS
•Post according to“Engaged Fans” behavior
•Use Facebook Graph Search to target Facebook Ads
![Page 39: Getting a Healthy Facebook Heart Rate](https://reader033.fdocuments.in/reader033/viewer/2022052907/55903ed91a28abb76a8b46db/html5/thumbnails/39.jpg)
Thank you so much for joining me
Avital Eidenbom Creator of the Social Media Fitness Gym
The World of Social Media in a Language For the Rest Of Us
OrganicHybridSocialMedia.com avitaleidenbom.com | @avidavital
Avital Eidenbom - @avidavital