Getting a Great Logo Design Begins With Finding Designers You

Can Trust

You can find people who will do logo design for almost nothing.

Did you notice the first sentence says “people” not graphic

designers? Professionals who do logodesign are not a dime a

dozen. Their work can be found inexpensively, but the difference

between professional design and the work of amateurs is

significant.

A Professional in Logo Design Understands Everything You Need

You may be thinking a logo is just a simple graphic file. That may sound great, but when you only

have a simple JPG file it will not scale in size without becoming highly distorted. If you choose to add

it to a canvas bag, t-shirts, or banners you will have a really big problem. You need vector based

graphics which maintain their quality no matter how large you scale them, or how small you shrink

them.

This becomes even more important if you will be using your logo with a printing service. They will

not accept your JPG file but will insist on getting an EPS file.

While the vector based EPS file is perfect for many situations, the lowly JPG file is what you need for

your websites and online profiles. A professional will provide you with both, often offering you

several sizes of JPG files.

Do Not Be Limited By Your Own Vision

While you may have some great ideas of your own, you could just as easily be having logo design

block. High quality graphic designers understand you may not have any ideas and are going to trust

them to make a logodesign which matches your industry and company personality.

A professional will provide you with two or three different logo designs to choose from. You select

the one you prefer and then give your designer feedback on any

changes you want, which leads us to the next important topic.

The Professional Correction Loop Process of Design

This is where amateurs and professionals part company.

Professionals understand just because they created a logo the job

is not finished. An amateur will create a logo, send it to you, and

be finished with the project.

The company you choose for logo design should offer a correction loop process. Ideally you want 3

loops in the process. This allows you to resubmit the logo back to the designer more than one time

for corrections or adjustments to make sure you are satisfied.

The Real Magic in Logo Design Is a Partnership of Minds

The place real magic takes place when logo design is the collaborative process of you and your

designer. You start off by explaining your basic thoughts and ideas. They bounce ideas back to you

to make sure you are thinking the same way.

Your designer then creates several logos for the two of your to evaluate and discuss. You then start

into the correction loop phase to fine tune the ideas. The entire professional logodesign process

ends with you receiving a logo which fits your company, flows from your ideas, and is enhanced by a

professional designer, a logo with impact.