#GetSocial 2014 Presentation - Social By Design - Mike Saunders (DigitLab)
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Transcript of #GetSocial 2014 Presentation - Social By Design - Mike Saunders (DigitLab)
Social by Design
Social by DesignSOCIAL BY DESIGN
Personal
Voice Community
! CLIENT
? CAMPAIGN
# CUSTOMER
PLAYSUMERS
% CHALLENGE
ACCEPTED
$ ADVERTISING
( TARGETING
) SHARE
' COMMENTS
# STUDENT
MOST SUCCESSFUL CAMPAIGN IN RECRUITING CANDIDATES
VARSITY COLLEGE - CHALLENGE ACCEPTED
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