Topic sales promotion sales promotion mix kinds of promotion
GetPaidTo 12 Days of Christmas Promotion 2014
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Transcript of GetPaidTo 12 Days of Christmas Promotion 2014
© 2014 GetPaidTo. All rights reserved.
Christmas Promotion 2014
CONTENTS
12 DAYS OF CHRISTMAS AT GETPAIDTO
1. How the promotion works
2. The ‘12 Days‘ schedule
3. Benefits to consumers
How the promotion works
TIMING
The promotion runs from
1st – 12th December 2014
These dates have been chosen as they are easy for consumers to remember and allow plenty of time for retailers to dispatch products before Christmas.
HOW IT WORKS
On each day of the 12 days we are focussing on a particular product type or category relevant to the season - The 12 days schedule is provided in the next section
There is a different product category featured each day
5 merchants are featured in every category, on each of the 12 days
Merchants are offering an exclusive cashback rate which is higher than their usual offer
The 12 days schedule
12 PRODUCT CATEGORIES
Christmas trees and decorations
Hampers
Gadgets
Gourmet Food & Drink
Personalised gifts
Party clothes and accessories
Cosy nights in
Toys
Inspiration and novelty gifts
Ideas for kids
Ideas for women
Ideas for men
Dec
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Dec
2
Dec
3
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Dec
5
Dec
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Dec
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Dec
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9
Dec
10
Dec
11
Dec
12
Benefits to consumers
Consumers are served seasonal product selections on a daily basis, presented in a timely order to ensure they are ready for Christmas
Purchases made with the day’s featured retailers will offer an increased rate of cashback, so consumers should grab the deals on the day or miss out
GetPaidTo will run a prize draw to reward the users with:
The highest spend
And the highest number of purchases
during 1 -12 December for a chance to win a Christmas hamper each
FOR THE CONSUMER
Consumers will also be awarded a 500 GPT Points bonus when a purchase is made from one of the merchants participating in the Christmas promotion
Bonus points will be set at a maximum of 500 points per day regardless of the number of purchases made
There will be a maximum bonus of 6000 GPT Points on offer to consumers who make a purchase/s on every day of the ‘12 Days’ promotion
FOR THE CONSUMER
Visit The 12 Days of Christmas Promotion