Andres Guiloff Nusrat Madraswala

Sonia Navarro-GiraldoKimberlee Van Der Wall

Challenges

Positioning Statement

Especially forGetGlue isthat allows its users to connect aroundshows they love by sharing andconsuming relevant content because onlyGetGlue delivers the richest, mostenjoyable TV viewing and sociallyconnected experience.

Brand Architecture

Attributes Functional Benefits Emotional Benefits Persona Language & Icons- 72 Network Partnerships- Gamification- Curated feed

-- Enhances the TV experience - Engage with other fans

- Belonging- Free to express yourself- Recognition

- Fun- Expert TV fans- Social

- Sticky

Build Structure: ExperienceElements of Competition: 10 winners/eachEngagement: RewardPeer Pressure: Leaderboard

60%30%

10%

YouTube production costs $12,000

- First commercial ($3,000)

- Guest appearances

Events ($300 x 20) $6,000

Additional resources: - “Man power”/extra hiring

$15,000 - Facebook ads ($1 x 2,000)

$2,000

Total: $35,000