Get your POS production model right: prevent brand erosion
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Transcript of Get your POS production model right: prevent brand erosion
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Part 2
Preventing the erosion of your luxury beauty brand’s identity
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Choose the right production model for point-of-sale materials
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To maintain brand consistency globally, luxury beauty brands need tight control over all their point-of-sale materials.
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Luxury beauty brands are especially vulnerable because the production of POS materials can be hugely complex.
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Multiple markets, multiple POS formats and multiple teams all contribute to POS complexity
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Seasonal promotions add to the challenge of maintaining brand consistency and experience through the retail environment.
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Angela Ahrendts C E O , B u r b e r r y , 2 0 0 6 - 2 0 1 4
I don’t want to be sold to when I walk into the store...Build an amazing brand experience and then it will just naturally happen.
“
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Both central and local production models offer significant commercial advantages.
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Central production offers Brand control
Production quality assured
Spend visibil ity
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Local production offers Quick response to commercial
opportunities
Know the local market
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How can a brand ensure they benefit from both models?
Training
Processes to evaluate suppliers
Regional warehouses
Interactive cloud-based platform
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A cloud based solution provides suppliers, local and central teams access to real time information
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Are you using the right production model?
Download the white paper to learn more Are you using the right production model?
Download the white paper to learn more
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If you wish to find out more about ProProcure, please get in touch Edwige Riou +44 (0) 870 123 5143
[email protected] www.proprocure.co.uk
If you wish to find out more about ProProcure, please get in touch Edwige Riou +44 (0) 870 123 5143
[email protected] www.proprocure.co.uk
We help companies simplify the way they buy and sell. Our easy-to-use online platform, Geneus, simplifies processes and enables people to work together more effectively. Geneus ensures more spend comes under management and teams are more productive by making it easier for employees to buy from approved suppliers.