Get Your Business Found Online - Amazon S3 G… · for your Google ranking • The more quality...

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Get Your Business Found OnlineNoah TurnerSEO Sr. ManagerDeluxe Corporation


Agenda

• Introduction

• Getting Your Business Online

• What is SEO?

• Optimizing your website for local search

• Local listings

• Q&A

How to get your business online?


Getting your business online • Domain Name

• Hosting

• Website Design Provider

• Website Analytics


Hosting & Domain NameWhere can I get a domain name and hosting?

• Try to use the same provider for both your domain and hosting

Picking your domain name:

• Keep your domain name simple

• Try to use your brand as the domain name

• If brand name is taken, use your brand name + service


How to choose a website design provider? • Shop around and compare prices

• If you are paying a monthly service fee, make sure you know what you are getting

• Content is just as important on the design

• Make sure that your designer knows what the goals of your business

• Make sure that you have the ability to make updates to the site without their help

• Make sure that they build in the ability for your site to host a blog


Reporting

What is SEO?


People are searching

of internet users search (via search engines) every monthHubSpot, 2014

of Deluxe customers use search engines to find products

9180

%

%>


Across a multitude of devices


Across a variety of search engines


The search results landscape

PPC

Maps Local SEO

SEO Local

Earned MediaNon-PaidLong-Term


Paid MediaAuction BasedImmediate


These all say the same thing?


Organic/earned results are the most trusted

94%1.4+ billion total

searches

Organicsearch clicks

6%Paid search clicks

SOURCE: Nielson

of search engine users say they always/frequently click on the natural search results.

79

of search engine users say they rarely/never click on the sponsored search results.

%

80%

SOURCE: Search Engine Journal


Mobile definitely matters

SOURCE: Hitwise

Share of online searches by mobile device across industries

Food

and

Bev

erag

e

Hea

lth

Spo

rts

New

s an

d M

edia

Life

styl

e

Aut

omot

ive

Ret

ail

Trav

el (n

on-m

aps)

Rea

l est

ate/

prop

erty

Ent

erta

inm

ent

Ban

king

72%68% 68%

64% 62% 62%56%

52% 48%42%

39%

How SEO works


SEO starts with a search engine robot visiting your website


Remember Pac-Man? Search robots work the same way.


Once search engines store website pages, they become eligible for return in search results pages


There’s a science behind ranking well in search results

200+ factorsUpdated 2-3x/dayMachine learning


The algorithm boils down to the following top-level themes

WINNING!

Premium content On-Page

optimization

Earning trust

optimization

Earning trust

Optimizing your website for local search


The perfectly optimized web page 1

2

3

4

56

7

# ELEMENT DESCRIPTION1 URL Including keywords in the URL will help search engines better

understand what the page’s content is about2 PAGE TITLE The most important SEO element. Include keywords as close to

the beginning of the title as possible. Limit of 55 characters.

Appears in the browser tab and is the blue clickable text in a search result.

3 META-DESCRIPTION

Does not appear on page. Returns as the regular text underneaththe blue clickable text in a search result.

4 PRIMARY HEADLINE

The second most important SEO element. Include keywords within the H1 tag.

5 BODY CONTENT Make sure to include keywords where appropriate. Do not stuff. Ensure content reads well.

6 IMAGE NAMES When placing important images on your web pages, include keywords in the filenames as appropriate.

7 IMAGE ALT TAGS Most website platforms allow you to append ALT text to images. Include keywords as appropriate.

For the keyword search “chocolate donuts”


Some on-page elements return in search results pages

Page Title URL

Meta-Description

Page Title


Include page(s) about your services


Include keywords about your service on your page


Provide answers to Frequently Asked Questions about your service


Local definitely matters

Increase in search interest using ‘near me’ since 2011.34xof consumers who searched on a smartphone visit a store within 5 miles.

75%

SOURCE: Google


Three critical items on every web page

NAP:

Name of Company

Address of Company

Phone Number of Company


Give your location the spotlightIn the footer of

every page

In the header of every page

Highlight location

Local Listings


Off-site optimization is important for your Google ranking

• The more quality in-bound links your website receives, the better you will rank in Google search results

• Just because you write content doesn’t make you an authority

• Google sees quality websites linking to your site as votes of trust in your favor

Yourwebsite

Otherwebsite

Otherwebsite

Otherwebsite

Otherwebsite

Otherwebsite

Otherwebsite

Otherwebsite

Otherwebsite

Otherwebsite


How search engines view links

Your Site

Competitor Site

Competitor Site


Local business listings is the easiest way to get links to your website

• Online business profile – includes name, address, phone (NAP)

• Includes additional information such as website, hours, categories, photos and more.

• Listings include:• Search Engine Listings• Directory Listings• Social Media Apps

• Mobile Maps & GPS Devices


Consistency is key to having your local listing be effective• Allows search engines to serve up clean

and accurate data.

• Allows the search engine to return the best possible result.

• Allows the searcher to find information to access your business.


Local listings help your business get found

Showing up on the majority of business listings sites should be an important part of your business’ digital marketing strategy, strengthening your local presence.

Steps you can do today to improve your website


Set-up Google My Business page • Top Search Engine

• Popular mobile-friendly map

• Aim for the 3-pack

Go to business.google.com to get started!


Google My Business: Step 1

Verification allows you to:• Access insights• Manage reviews• Edit information/

photos


Google My Business: Step 2 • Photos are vital

• 2-4x more views/clicks when your listing includes photos

• Google allows the following photos:• Logo• Profile photo• Cover photo• Interior• Exterior• At work • Team


Set-up your Yelp listing

• Top online source for consumer reviews

• Top 7 Yelp categories include:• Restaurants• Shopping• Nightlife• Active Life• Beauty & Spas• Automotive• Home Services

Go to biz.yelp.com to get started!


Yelp – an example • Claiming allows

you to:• Manage and

respond to reviews• Add photos• Include key info such

as categories, website,menu, phone number, history, etc.


Set-up your Facebook Verified page• Top social media site

• Gain trust with customers

• Improve search results

Go to facebook.com to get started!


NAP for Service Area Businesses• What if my business address is

my home and I deliver goods and services to my customers?• Google allows you to set up your

business service area and hide your home address.

• You must still enter your physical address

• You can check the box marked “I deliver goods and services to my customers at their location”


What if my locations have multiple businesses?• Google guidelines state that one business per location.

• If you are a practitioner business (lawyer, doctor, etc.) differentiate with suite or phone number.


NAP for multi location businesses• What if my business has many locations?

• Google allows you to manage all of these locations using one Google My Business account• Log in to your account and claim all the locations listed. • Create new locations if needed.• Make sure your website is updated with your location addresses and phone numbers.


See how your business shows up online

Scan your online business listings for free:https://www.deluxe.com/sbrevents

Get Your Business Found Online - Amazon S3 G… · for your Google ranking • The more quality...

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