Get Visible "Find Your Online Presence"
-
Upload
adopt-a-business -
Category
Social Media
-
view
41 -
download
0
Transcript of Get Visible "Find Your Online Presence"
Presented by Adopt-A-Business InternsDeborah Bawe, Kelly DeGroff, Amanda Moeller, Julia Tannenbaum, Veronica Skolnick
Get VisibleFind Your Online Presence
How Google Business Works ● Manage your information ● Connect with customers ● Review clicks and calls ● Analyze the views ● Utilize the directions
Why use Google Business? ● Search engine optimization ● Pictures show what’s unique ● Happy customers do the talking for you ● Give people a virtual welcome to your business
Why Verify on Google?
“Before we shop, we search”
4 out of 5 consumers use search engines to find local information● Places to go● Hours● Reviews● Location
Users are twice as likely to find your business reputable on Google
Benefits of Verifying Your PageGet seen online!
Business presence online grows 40% faster● Potentially higher rankings on Search Engine Results Pages● Integration with Google for Business services
What sets this apart from your website & social media pages?● Photos● Reviews ● Virtual tours ● Links to websites ● Millions of people use google
Interact with Customers Reviews ● Encourages others to try out your
business● Provide valuable feedback to
your business
Connect with customers● Motivate consumers to write a
review ● Respond to reviews ● Address negative feedback
Get Your Business The Yelp it Deserves
Why Use Yelp?● Over 60 million registered users● Only 25% of registered businesses
are restaurants● Primarily used by small businesses● Claiming your page:
○ Edit store hours, location, contact information
○ Add photos ○ Avoid having faulty information linked
with your business● Connect with customers ● Learn about your competitors● Expand customer base
How To Get on Yelp● Start by searching for your business,
chances are it has already been listed○ Click “Work here? Unlock this business page”
● If your business is not listed…○ Click “Add your business to Yelp”○ Submit a complete profile of your business
which will then be reviewed by Yelp moderator and posted to the site
● Once you claim or create your page, you can begin editing and posting to your page
How to start off your Yelp page● Review profiles of your competitors
○ Note differences between profiles with good v. bad ratings○ Use what you’ve learned to form your page
● Be sure to include important information:○ Website, Address, Phone number, etc. ○ Wifi, indoor/outdoor seating, catering/delivery available, attire,
parking○ Pictures of the location so customers can easily identify it
● Reservation: Option to make one through the Yelp website
Connecting with customers● Connect with customers that have reviewed
your business○ Respond to comments and reviews using free
response tools○ Directing messaging and public commenting are
both available● Influence purchasing decisions
○ Millions use Yelp as their shopping guide ● On average, businesses saw a $7,000 yearly
increase in revenue after claiming their page● Businesses who advertised on Yelp saw a
$23,000 increase in revenue● “People Love us on Yelp” sticker
Response to Reviews
http://www.reviewtrackers.com/respond-negative-reviews/
Negative Reviews● Be respectful and show that you care
when responding● Thank them for their feedback and point
out any useful information they may not have been aware of
● Include how you plan to change or fix what they are concerned about
Positive Reviews● Don’t forget to acknowledge their
support ● Thank them for their time● Let the hard work you’ve put in show
Get Your Business on Tripadvisor! ● World’s largest travel site● Free to post listing ● Build your business● Reach millions of people
○ 390 million average monthly unique visitors
● Show off property○ 7 million accommodations,
restaurants and attractions ● Gain popularity
○ 465 million reviews
Claim Your BusinessThere are two ways to initiate a listing● A representative from your business can request a listing ● A Tripadvisor user can write a review of your property and initiate a listing
To check and see if your business is already listedwww.tripadvisor.com/Owners#sthash.f8ukMiDt.dpuf
If your business is already listed you must “Claim Your Business”
Listing Your Business● At the top right corner under Review
○ List your business on Tripadvisor ● Include your company's name,
address, phone number and website● Add a property description● Choose photo(s)● Submit the listing● https://www.tripadvisor.com/
Important Websites ○ Google
■ www.gybo.com ○ Yelp
■ https://biz.yelp.com/support/responding_to_reviews○ Tripadvisor
■ https://www.tripadvisorsupport.com/hc/en-us/categories/200056887-Guidelines
Questions?