Get the SWAG on ! #17
Transcript of Get the SWAG on ! #17
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@paulinealapage
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@paulinealapage
Pauline Thomas Biopic
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@paulinealapage@paulinealapage
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@paulinealapage@paulinealapage
Bureaux Nomades/résidents
Espaces de collaboration
Privatisation tournage
UX DESIGN
Meet the Talents
Déjeuners
Apéros
Ateliers
Portfolio review
Expositions
Réseaux sociaux
Blog
UX/UI
UX/UI experts
COWORKING
INNOVATION
EVENTS
FREELANCE AGENCY
EXHIBITIONS
UX TRAININGMENTORING
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@paulinealapage@paulinealapage
COWORKING
INNOVATION
ÉVÈNEMENTS
FREELANCE AGENCY
EXHIBITIONS
UX TRAININGMENTORING
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@paulinealapage
Information designer
Concept designer
Information architect
Project manager
UXInteraction designer
2002 2004 2002 2005 2005 2009
UX role chronology
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Information architect
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Information designer
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@paulinealapage
Concept designer
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@paulinealapage
Interaction designer
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@paulinealapage
UX Process back in the days
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@paulinealapage
UX Process now
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@paulinealapage@paulinealapage
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@paulinealapage
User interview process
@paulinealapage
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@paulinealapage
User research findings
@paulinealapage
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@paulinealapage
Ethnographic research
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@paulinealapage
Affinity diagram
@paulinealapage
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@paulinealapage
Feature testing
@paulinealapage
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@paulinealapage@paulinealapage19
Innovation opportunities
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@paulinealapage@paulinealapage
Mental model
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@paulinealapage@paulinealapage
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@paulinealapage@paulinealapage
Existing customer Journey vs. ideal
@paulinealapage
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@paulinealapage@paulinealapage23
User research
@paulinealapage
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@paulinealapage@paulinealapage
Research analysis
@paulinealapage
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@paulinealapage@paulinealapage25
Workshop with users
@paulinealapage
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@paulinealapage@paulinealapage26
Prospective
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@paulinealapage@paulinealapage
Future imagination
@paulinealapage
Activity ecosystem
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Usage ecosystem
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@paulinealapage@paulinealapage
Future imagination
@paulinealapage
Services ecosystem
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@paulinealapage@paulinealapage
Ideation workshop
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@paulinealapage@paulinealapage
User testing on Omnigraffle Prototype
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@paulinealapage@paulinealapage
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@paulinealapage
Adobe.com Support Pages
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@paulinealapage
Support Experience In Context Support Concepts
ALL TABS LEAD POTENTIALLY TO SUPPORT WHEN ISSUES ARE DETECTED
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@paulinealapage
WHO ARE THE EXPERTS? HOW TO HAND OVER SUPPORT TO THEM?HOW TO ADD VALUE TO THEIR EXPERTISE? AND THEIR COMMUNITY?
CHRIS Artistic director @TheAgency
ROB Teacher of Adobe Products for all levels
WHO ARE THE NON PROs? HOW TO HELP THEM EFFICIENTLY?HOW TO ENGAGE THEM WITH ADOBE?
PAULPassionate photographer
WENDYEntry level at design collegeRob’s student
Day in the life
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@paulinealapage
Support Experience In Context Support Concepts
MAKE SUPPORT RELATIONSHIP COHESIVE AND STRAIGHTFORWARD
Video chat capabilities
FullscreenScreenshare
Record session
Add attachment to conversation thread
Record session
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@paulinealapage37
API Dashboard
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@paulinealapage38
Dash: Spend Analysis
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@paulinealapage
Creative Cloud Enterprise
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@paulinealapage
Adobe Hub
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@paulinealapage
Partner Survey
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@paulinealapage
The Personas
Prospective Partner
Customer
Partner Practice Manager
Sales Technical Marketing
Partner Manager
Site Administr
ator
Pre-login
Partners
Employees
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Prospective Partner
My Objectives My Challenges
• I'm thinking about becoming a partner. What are the benefits for my company?
• What level is best for me? What are the requirements for each level?
• I need to understand the terms and conditions.
• I need to convince my company. Give me a downloadable presentation with selling points and case studies that I can present to my superiors.
• Ok, I want to apply to become a partner. Where do I sign up? How long will it take for my request to be approved?
• There is too much information on the homepage and none of it is addressing my needs!
• I don't fully understand the difference between specialization, certification and partner levels. Make this more simple for me to understand!
• The portal isn't giving me the impression that the partner program is well organized.
• I don't know exactly what I'm signing up for.
• It's difficult to locate a call-to-action on the homepage to join up.
Ishan, Business Development Executive
“I'm thinking about becoming a partner, I need to understand more about the program and benefits. What's in it for me?”
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@paulinealapage
User Stories• Internal User Story Seeding
User Story Workshop
Design & Prototyping• Wireframing
• Visual Design & Prototyping
• Customer Tests
User Story Customer Review
Specifications• Style Guidelines
• Design Pattern Library
Release UX Packaging• Sprint UX Package
Sprint Support• Brief + Support
Sprint Retrospective
Release Testing• UX QA • Exploratory UserTesting
Release Retrospective
Project Setup
Needs and constraints
Objectives and priorities
Existing Landscape Review
• User Ecosystem and Process Discovery
• Existing Applications Review
• Competitor Experience Review
Interviews• Users Interviews
• Stakeholders Interviews
Big Picture• Experience Model
• Personas (Roles, responsibilities)
• Vision Prototype
• User journeys
Solution Opportunities• Value Linkage
• Risk / Reward Analysis
• Opportunity Selection and Prioritization
Discovery Report
UX design UX deliver & supportUX discoverUX initiationFSG
0
FSG
1
FSG
2
FSG
3
FSG
4
@paulinealapage
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@paulinealapage
Many hints to fulfill and exceed user expectations
The objective is to learn from the best (and worst) aspects of those products by identifying their strengths and weaknesses, their successes and failures, their critical capabilities, essential features and commonly used nomenclature. In so doing, we can ensure the delivery of a solution that is in itself strongly competitive, both by fulfilling and exceeding user expectations, and by avoiding recognized pitfalls.
UX Effort
Research8 h
Document 4 h
UX Discovery I Existing Landscape Discovery
RECOMMENDED
The objective is to learn from the best (and worst) aspects of those products by identifying their strengths and weaknesses, their successes and failures, their critical capabilities, essential features and commonly used nomenclature.
In so doing, we can ensure the delivery of a solution that is in itself strongly competitive, both by fulfilling and exceeding user expectations, and by avoiding recognized pitfalls.
A Competitor Experience Review is an opportunity to review any and all products competing against that of the project in question.
Competitor experience review
Related Deliverables
Existing User Ecosystem and processesExisting Applications Discovery
Required Participants
UX BIZ Collect informationsFedex Kinko’s Print
Online
@paulinealapage
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@paulinealapage
UX Effort
Identification meeting 1h
Questionnaire preparation4h
Interview1-2
hNotes tidy up and publication
2-4 h
UX Discovery I Interviews
MANDATORY
Stakeholders Interviews
The most important element of this evaluation is the gathering of data points which will form the basis of the expectation management strategy, laying the foundations for common understanding of and buy-in for the solution outcome.
Failing to manage key stakeholders on a project is a route to customer satisfaction and disappointment.
It is the stakeholders who will ultimately determine if the project is successful or not, irrespective of whether you have delivered on time and on budget in accordance with the contract.
For that reason, it is mandatory that stakeholder management and analysis is conducted as part of the overall project.
Required Participants
UX BIZ
Document model
WStakeholder interview model
Interview
Hendrix
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@paulinealapage
UX Effort
UX Discovery I Big picture
Personas (Roles and Responsibilities)
They help to prevent decisions being based on designing for ourselves, rather the team need to always ask themselves "What would this mean for Jane?".
It can help to focus design and prioritization around what the target user is likely to encounter rather than an edge case scenario. They are captured in short descriptions that include behavior patterns, skills, attitudes and goals, along with a few relevant fictitious personal details to make the persona feel realistic.
Personas are especially compelling as they put a human face behind the work we are doing.
UX Effort
Persona workshop2-4
hPersona work 8-12 h/eachCreating Input
4-8 hRelated deliverables
User journeysTask flowsUser interviewsExisting applications Discovery
MANDATORY
Required Participants
Document model
W Persona model
UX
Hendrix
USR
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@paulinealapage
UX Discovery I Big picture
UX Effort
On site discovery 1-4
hDocumentation Offsite 4-8 hRelated Deliverables
Ecosystem DiscoveryInterviewsUser interviewsWireframes
MANDATORY
User journeys (needs and tasks)In other words, what is the role of the user in the system? How do they interact with other users? What are the tasks and processes that they perform? This analysis may also involve the users physical environment in addition to their virtual one.
Conducting this activity ensures that the design of any solution takes all users of the system into account and is cognizant of how they work.
The User Journeys analysis includes analyzing and describing the environment or ecosystem that the users exists within and the processes and task flows of those users
Required Participants
Document model
W User Journey Model
UX
FedEx Kinko’s Print on line
FedEx Kinko’s Print on line
TA BSA
UX training / Partner Porta
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@paulinealapage
1. Come to the session with a number of solution opportunities to work through. About 10-20 would be fine.
2. For each one, discuss and mark out five (non financial) risks.
3. Now, discuss and mark out five (non financial) rewards.
4. Next, for each of the risks and rewards, agree amongst the team on the likely impact if the risk or reward is realized on a scale of one (minimal impact) to five (game-changing impact)
5. For each of the ten risks and rewards, agree amongst the team on the likelihood of the risk or reward occurring on a scale of one (not in a month of Sundays) to five (This will almost definitely happen)
6. Each risk is given a value which is the impact * the likelihood of it occurring. Add these together for an overall risk value (it will be somewhere between 5 and 125)
7. Do the same for reward.
8. When these are plotted out, the solution opportunities fall in one of four quadrants, described below:
• Blockbusters: These are low risk, high impact, best candidates solutions.
• High Wire Acts: These are high-risk, high impact solutions.
• Bread & Butter: Low-risk, low-impact solutions.
• Why?: High-risk, low-impact solutions. This could include government regulation, massive organizational change, or legal liability.
UX Discovery I Solution opportunities
Risk and Reward Analysis
Risk / Reward analysis is a simple process used to assist in the qualitative analysis of the impact of solutions that could form part or all of a solution.
UX Effort
Risk / Reward workshop 2-4 hCreating output
4-8 hRelated Deliverables
Users interviewsStakeholders interviews
RECOMMENDED
Required Participants
UX BSA BIZ
Document model
W Risk and Reward Analysis
Hendrix
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@paulinealapage
Wireframes are the crucial first deliverable from the UX team within Define for RIAs. They explicitly establish the functionality that is to be included in an application and the manner in which it will be implemented.
Additionally, they provide a structural framework on which visual design treatments can be based, and drive the creation of finalized user stories and customer tests. Together with these items, they enable the development team to successfully deliver a finished product against the identified requirements and the users’ needs.
UX Design I Design and prototyping
They are typically much simpler and less time‑consuming to produce than complex multi‑layered visual design assets, so decisions on the interpretation of functional requirements can be made, reviewed and revised with much less impact on timings and budgets.
Wireframes
UX Effort
MANDATORY
Related Deliverables
User JourneysUser Story WorkshopCustomers testsVisual design
UX Effort
Effort required depends on the scope
Required Participants
UX
BSA BIZ
TA PMO
DEV
QA
Collaborate
Informed
Sign-offHendrix
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@paulinealapage
UX Design I Release UX Packaging
MANDATORY
Sprint UX PackageEach sprint requires a number of deliverables so developpers can complete their tasks. It could be wireframes, visual mock-ups and specifications, but sometimes it’s easier to create an html prototype. According to each sprint, it is possible to combine one of each following deliverable:
UX Effort
Linking deliverables together 8h
Required Participants
UX ReviewDEV BSA PMO
Wireframes + Visual Design (PSD file) or/and CSS (html file) + Content data (xls file form BSA)
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@paulinealapage@paulinealapage
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@paulinealapage@paulinealapage
Le LaptopCoworking, UX training, UX design
@le_laptop
Pauline ThomasUX design, artist@paulinealapage
www.paulinealapage.com
www.lelaptop.com