Get The Most Out Of Your Text Ads - Fab
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PPC CASE STUDY 23 rd April 2015 London GET THE MOST OUT OF YOUR TEXT ADS
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Transcript of Get The Most Out Of Your Text Ads - Fab
PPC CASE STUDY
23rd April 2015London
GET THE MOST OUT OF YOUR TEXT ADS
GOOGLE ADWORDS CAMPAIGN & TEXT ADS
A LITTLE BIT ABOUTTHE CLIENT…
How we Increased Advert Visibility
How we spotted the Good & Bad Converters
How we Reduced the Cost-Per-Transaction
We’ll Cover:
MAKING AN ADWORDS ACCOUNT SUCCESSFUL
1. Increase Ad Visibility 2.
Spot Good & Bad Converters
3. Reduce Cost-Per-
Conversion
LOW CLICK-THROUGH-RATE
(CTR)
WEAKNESS IDENTIFIED…
×
HOW?
BEFORE OPTIMISATION
TIME TOSTAND OUT…
AFTER OPTIMISATION
THE RESULT?
CTR INCREASED BY 42%
MAKING AN ADWORDS ACCOUNT SUCCESSFUL
1. Increase Transactions
& Ad Visibility
2. Spot Good & Bad
Converters3.
Reduce Cost-Per-Conversion
MISSING BID ADJUSTMENTS
WEAKNESS IDENTIFIED…
×
HOW?
FIND OUT YOUR BEST CONVERTING LOCATIONS
BID ADJUSTMENT PER CITY/TOWN…
FIND OUT YOUR BEST CONVERTING DAYS OF THE WEEK
BID ADJUSTMENT PER DAY…
FIND OUT YOUR BEST CONVERTING HOURS OF THE DAY
BID ADJUSTMENT PER HOUR…
+ + =THE DATA WAS IN MY HAND…
THE RESULT?
TRANSACTIONS INCREASED BY 23%
“NOW, WHAT IF I TELL YOU THAT YOU CAN SAVE MONEY IN GOOGLE ADWORDS…”
MAKING AN ADWORDS ACCOUNT SUCCESSFUL
1. Increase Transactions
& Ad Visibility
3. Reduce Cost-Per-
Conversion2.
Spot Good & Bad Converters
BID TOO HIGH ON BRAND KEYWORDS
WEAKNESS IDENTIFIED…
×
HOW?
BRANDED KEYWORDS
=ASSISTED CONVERSIONS…
BRAND KEYWORDS TOOK CREDIT FOR EACH CONVERSION…
mobile phone contracts
cheap iPhone contract
mobile phones direct
TIME TOMATCH…
MATCH BIDS TO THE BID GUIDANCE
THE RESULT?
COST PER CONVERSION DECREASED BY 22%
TAKE AWAY
TO REMEMBER…
3. Reduce Cost-Per-
Conversion
1. Increase Ad Visibility
2. Spot Good & Bad
Converters
QUESTIONS?Thank You!
